As marketers, we are increasingly focused on measuring marketing initiatives toConnect the Dots…Align Your Metrics and Boost Your Marketing ROI image Measuring Marketing ROI to find Success 300x211 guide our efforts and assess our Marketing ROI. We are reading about Big Data and how we need to embrace it. We read blogs, articles, and research data to catch the next big trend. And often, we can miss the important data on our laptops that shows how and where we are limiting our own marketing effectiveness.
While many marketing departments are now measuring their programs, they are often too busy to make sure their digital marketing initiatives are aligned and their metrics are set up to report progress toward top strategic goals.