Inbound marketing, social selling and marketing automation are a powerful trifecta for sales. Read to find out why.
Denis Failly's insight:
Inbound Marketing Stats“Call to actions promoting ebooks get almost twice the click through rate as emails promoting webinars.” (HubSpot)“Those with over 40 landing pages got 12 times more leads than those with only 1 to 5 landing pages. (HubSpot)”“Inbound Marketing costs 61% less per lead than traditional, outbound marketing. Outbound average cost per lead $346. Inbound average cost per lead $135.” (State of Inbound Marketing, Hubspot, March 2012)57% of companies have generated revenue producing leads from the company blog. 62% have done the same on LinkedIn. 52% produced revenue from Facebook. 44% generated revenue from Twitter. (State of Inbound Marketing, Hubspot, March 2012)Social Selling Stats“In 2012, 72.6% of sales people using social media as part of their sales process outperformed their sales peers and exceeded quota 23% more often.” (Social Media and Sales Quota, A Sales Guy Consulting)“There is a direct correlation between closed deals and social media usage…54% of survey respondents have tracked social media usage back to closed deals.” (Social Media and Sales Quota, A Sales Guy Consulting)“50.1% of sales people told us that their time spent using social media ranged from less than 5% to up to 10%” (Social Media and Sales Quota, A Sales Guy Consulting)“The 21.7% of sales people who told us they were not using social media, the vast majority said that they either didn’t see the value (18.9%) or they didn’t understand it (45%). (Social Media and Sales Quota, A Sales Guy Consulting)“75% of the respondents told us they were given no training on effective use of social media.” (Social Media and Sales Quota, A Sales Guy Consulting)Marketing Automation Stats50% of leads are qualified but not yet ready to buy. (Source: Gleanster Research)Only 25% of leads are legitimate and should advance to sales. (Source: Gleanster Research)79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance. (Source: MarketingSherpa)61% of B2B marketers send all leads directly to Sales; however, only 27% of those leads will be qualified. (Source: MarketingSherpa)A whopping 68% of B2B organizations have not identified their funnel. (Source: MarketingSherpa)57% of B2B organizations identify ‘converting qualified leads into paying customers’ as a top funnel priority. (Source: MarketingSherpa)Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost. (Source: Forrester Research)Nurtured leads make 47% larger purchases than non-nurtured leads. (Source: The Annuitas Group)46% of marketers with mature lead management processes have sales teams that follow up on more than 75% of marketing-generated leads. (Source: Forrester Research)Relevant emails drive 18 times more revenue than broadcast emails. (Source: Jupiter Research)Event-triggered marketing can potentially save 80% of your direct mail budget. (Source: Gartner Research)