There are many different types of learning styles: auditory, visual, kinesthetic, etc. However, research shows that 90% of information transmitted to the brain is visual, and that visuals are processed 60,000 times faster in the brain than text.
These statistics prove there’s an opportunity for digital marketers to incorporate visuals into their marketing strategies. Images help businesses increase the chances of visitor interaction with content and provide an additional opportunity for websites to be found in search results.
Here are a few ways image-specific digital marketing strategies can yield positive results for marketers and appeal to customers: