The concept of sales or marketing funnels has been around for almost as long as people have been selling. It’s a powerful image. A big, wide opening scoops up hoards of unsuspecting prospects who by some combination Demystifying The Inbound Marketing Sales Funnel image inbound marketing sales funnel1of gravity and the proper lubricant make their way to the tiny opening at the bottom, ready to make a purchase. Somewhere along the line someone decided to stratify the funnel into a top, middle and bottom. But what are these stratifications? Is it OK that the definitions are mysterious and subjective or can we, as marketers, get more out of our funnels if we bust the mystery of the sales funnel and adopt some practical working definitions of what top, middle and bottom really mean?