Being an association executive or a membership professional can be tough.
While membership organizations are at the heart of every major industry, technology, profession, and cause, you are usually cash-strapped and lack adequate staffing. Managing members, keeping them engaged, and providing value in the form of a membership can be especially difficult.
Does this sound like your organization?
In addition, productizing membership often takes a higher degree of planning, staffing, and coordination than selling a typical product or service. When it comes to innovation, ideas usually flow from the top down. Often times, whatever the board says goes.