Getting to know what is on the minds of buyer today is a hard proposition. Sometimes, without this knowledge, it is like navigating a minefield. One misstep and all your efforts with potential buyers can blow up on you. Leaving you wondering why.
With the buyer-seller world flipped upside down, acquiring deep profound buyer insights is something marketing and sales leaders need to spend time on. Today, getting profound buyer insight leads to competitive advantage. Not just any competitive advantage – but – the sustainable kind.