In this two part post, I’ll cover the rise of influencer marketing as a promising practice for social businesses and how to win the race to seize its benefits.
This first post will detail why influence marketing will enjoy very strong increases in marketing investment from brands in the coming years as they will realize it is a key element of their digital communication strategy.
Influencer marketing is expected to be one of the fastest growing areas of social media in the coming years and a new area of focus for brands engaging in social media marketing.
Some say it is the new Eldorado. Should we be surprised?