"The dynamics of the 21st Century marketplace, and particularly our new collaborative economy, will increasingly rely on the nature of intangible assets. Understanding how intangible assets add strategic value will be the key to understanding how the collaborative economy works.
The natures of intangible assets are predominantly influenced by communications. Kevin Kelly writes in his book “New Rules for The New Economy: “Communication – which in the end is what the digital technology and media are all about – is not just a sector of the economy. Communication IS the economy.”