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How To Optimize Contact Forms For Conversions [Infographic]

How To Optimize Contact Forms For Conversions [Infographic] | Beyond Marketing | Scoop.it
Every marketer wants to optimize their forms to get more leads, but how do you do it? Dig into the infographic for some inspiration, examples, stats & tips.
Denis Failly's insight:

Good practices to know, in the twinkling of an eye

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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision
Curated by Denis Failly
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The Correct Way to Define a Lead

The Correct Way to Define a Lead | Beyond Marketing | Scoop.it
To increase b-to-b sales productivity, consider the following factors to help sales and marketing define and agree on lead quality
Denis Failly's insight:

The most important thing to set for Marketing - Sales alignment

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Optimizing Your Sales Funnel

Optimizing Your Sales Funnel | Beyond Marketing | Scoop.it
If you work in a large organization, you're probably fortunate to have people devoted to creating and setting up testing and tracking mechanisms. People who also provide reports and analyses so you can make decisions about what to do next. There are thousands of things you can test, track and analyze.
Denis Failly's insight:

Key and very simple metrics to know whether you hit your goals

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What is Customer Experience? [Infographic]

What is Customer Experience? [Infographic] | Beyond Marketing | Scoop.it

CEM or customer experience management is the line of business where we organize and manage the customer service actions and business operations to enhance the customer’s perception of their interaction with the organization.

This infographic by CustVox, now owned by SandSIV, reminds us of ”what is the customer experience?” and is a great starting place for organizations wanting to increase their focus on developing customer relationships and is also a great refresher for those with programs already in place to measure their actions and the results of their customer experience efforts.

Denis Failly's insight:

CEM goes beyond CRM that is too much company centric, think before in term of interaction and not transaction

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Marketing + IT = Chief Marketing Technology Officer [Infographic]

Marketing + IT = Chief Marketing Technology Officer [Infographic] | Beyond Marketing | Scoop.it
Marketing + IT = Chief Marketing Technology Officer [Infographic] - Digital Commerce, Information Technology, Marketing
Denis Failly's insight:

Marketer has to become hybrid in a fast, real time, IT, complex World.

So few are prepared for that.

 

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Beyond Personas: Progressive Persona Profiling

Beyond Personas: Progressive Persona Profiling | Beyond Marketing | Scoop.it
Denis Failly's insight:

"The Modern Buyer’s 10-Stage Journey"

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Why Big Data Matters !

Why Big Data Matters ! | Beyond Marketing | Scoop.it

Big data means much more than a change in technology, it represents a structural transformation is how we will manage our enterprises. Terabytes, Petabytes, Exabytes.  Who can keep track? These strange terms have just begun to enter the business lexicon, but the hype surrounding them has reached a fever pitch.  We have undoubtedly entered the age of big data. Yet it’s hard for many to take it seriously.  While the blogosphere buzzes and millennials preach, most serious business people are focused on their jobs.  They have partners, customers and employees to keep happy and all the techy mumbo jumbo just doesn’t seem relevant !


Via Fouad Bendris
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Fouad Bendris's curator insight, February 7, 12:41 PM

Remember, what you really need to know about big data is this:  It represents a fundamental shift in how we do things. In effect, big data opens the door to a Bayesian approach to strategy where we no longer try to be “right” based on controlled research and small samples, but rather become less wrong over time as real world information floods in ...

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What’s the True Size of the CRM Market?

What’s the True Size of the CRM Market? | Beyond Marketing | Scoop.it
How is the CRM market defined?How large is the CRM market?How big is the market?
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B2B Purchase Process 2014: What You Need To Know!

B2B Purchase Process 2014: What You Need To Know! | Beyond Marketing | Scoop.it
What marketers need to support 2014 B2B purchase process. DemandGen research explained. Charts & tips for search, content marketing & social media.
Denis Failly's insight:

A very informative Survey focused on B2B for Sales & Marketers

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A 10 Step Framework to Accurate Lead Scores

A 10 Step Framework to Accurate Lead Scores | Beyond Marketing | Scoop.it

Lead scoring is the process of ranking a leads fit, interest and propensity to buy by assigning or removing point values to the lead based on explicit (demographics and profile fit) and implicit (behaviors and activities) attributes.

Successful lead scoring enables marketing to prioritize leads, send (only) sales-ready leads to the sales team, nurture the not-yet-sales ready leads until they become qualified and reduce the perennial problem of lead leakage. From a payback perspective, Marketing Sherpa reports that "On average, organizations that use lead scoring experience a 77% lift in lead generation ROI, over organizations that do not use lead scoring."

Denis Failly's insight:

"...it’s marketing’s job to score leads in order to send ready buyers to the sales force, nurture the not-yet-ready-to-buy prospects until they’re ready and disqualify the leads that are really not leads at all."

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Explore the Marketing Evolution (Infographic)

Explore the Marketing Evolution (Infographic) | Beyond Marketing | Scoop.it

The marketing landscape has officially changed—and marketing teams must adapt or risk falling into oblivion. Since the Internet has more than doubled the number of marketing channels, traditional outbound marketing (newspapers, consumer magazines, radio, trade magazines, TV) is quickly going out of style. Inbound marketing, on the other hand, is on the rise. This includes marketing via such channels as mobile media, social media, social networks, and search engines. Inbound marketing accounted for 34 percent of all the leads generated in 2013, and it produced 54 percent more leads than outbound marketing. The rise of digital marketing also means access to more trackable data—price points, demographics, and traffic.

Denis Failly's insight:

Nothing more constant than Change

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A Behavioral Manifesto: Measuring and Managing Customer Experience and Loyalty

A Behavioral Manifesto: Measuring and Managing Customer Experience and Loyalty | Beyond Marketing | Scoop.it
Denis Failly's insight:

About behaviors and the "emo-rationnality" of decisions makers, I suggest you too read the excellent book of  Daniel Kahneman: "Thinking, Fast and Slow" : http://amzn.to/1f5Xz4v

That will be very usefull in B2B inter alia

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Infographic: Content marketing metric best practices

Infographic: Content marketing metric best practices | Beyond Marketing | Scoop.it
Peter Drucker famously said that you can't manage something if you can't measure it. Content marketing metrics (as well as anything digital) have so much noise associated with them that often times...
Denis Failly's insight:

Content Marketing one of the overriding pillars of Inbound Marketing

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Stéphane Favre-Réguillon's curator insight, January 26, 12:19 AM

Le fameux tunnel de conversion, voila le vrai sujet ROIste du Web !

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Online Community ROI, Redefined (In Pictures)

Online Community ROI, Redefined (In Pictures) | Beyond Marketing | Scoop.it

There’s a cringe-worthy trend emerging around how online community ROI is being articulated which has captured my colleague, Peter Ward and my attention.  So, we pulled together this blog post our workshop materials, in order to share our point of view.  We see many online communities using cost reduction as the primary measure for assessing return on investment (ROI).  In some cases, communities can reduce call center costs by offering customers a self-serve option using the online forums and interactive FAQs. This is a good thing; it enables customers to resolve low-complexity questions independently and frees up customer support to focus on more complex issues.  When online customer communities are first launched, cost reduction is often a short term focus.  But over time, if the community becomes adept at solving customer problems and engaging with customers about new products, services and enhancements, customers will start turning to the community for customer support due to the company’s demonstrated attention to customer care.  This success will actually raise costs – but in a good way – because additional benefits will come from increased customer loyalty, time-to-market and quicker recognition of customer needs and wants.

Denis Failly's insight:

"...some key steps to establishing ROI for social business and online community: 

The community or social business initiative should be proactively aligned with one or more functional organizations (e.g. customer service, product management, R&D). Identify a limited but substantive set of business outcomes which can be created or accelerated due to the social initiative.Through discussion with the functional organization(s), learn how their success is measured today (e.g. problem resolution, new features, customer satisfaction).Establish which stakeholder/s (e.g. customers, field service, distribution network) provide the most reliable input / feedback, and which venues (e.g. customer advisory councils, regional conferences) have traditionally offered the best opportunity for interaction?  Why?Explore what the potential impact of feedback on a global and continuous basis, as well as the opportunity associated with integrating offline and online activities, will be on the functional organization.Come to agreement on meaningful ways the community initiative will measure success (in alignment with the functional organization) and establish an operating model for incorporating feedback and / or insights.Document baseline measures of success and establish a realistic target for the community initiative which is in alignment with the strategic objectives of the functional organization."
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How to Sell Complexity Beyond the Customer’s Capacity to Understand

How to Sell Complexity Beyond the Customer’s Capacity to Understand | Beyond Marketing | Scoop.it
How can you persuade someone to buy your complex product when 90% of your presentation is forgotten within 72-hours[i]? The short answer is you can’t. Unless you dramatically change how you engage …
Denis Failly's insight:

Very long presentations are they still useful

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The Misguided Pursuit of Marketing ROI

The Misguided Pursuit of Marketing ROI | Beyond Marketing | Scoop.it

Marketing VP’s, Directors, and CMO’s have passionately pursued “marketing ROI” for several years now. Marketing technology innovation, shifts in strategic thinking, and the focus on measuring every activity and campaign are key drivers. CEO’s and CFO’s and the never ending drone from Sales adds emotional fuel to the mix.

Pursuing marketing ROI is misguided. Marketing is not an investment. Marketing will never produce ROI

Denis Failly's insight:

"You heard someone present marketing conference and they have 87,000 followers on Twitter and all they talked about was Marketing ROI. There’s a reason why those people are professional speakers and not strategic marketers. '

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A Content Marketer’s Guide to the Post-Analytics World

A Content Marketer’s Guide to the Post-Analytics World | Beyond Marketing | Scoop.it

Content marketers have a love-hate relationship with data and for good reason: For all its granular detail, it can never paint a complete picture. McMurry/TMG’s Jimmy Daly says it’s time to step back from the data deluge.

 

Denis Failly's insight:

"Metrics might help you highlight short-term gains but without a mutual understanding of their meaning, they likely cannot help you instill faith in your client that your work is delivering value."

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Discover the Chemistry Behind a Successful Landing Page [Infographic]

Discover the Chemistry Behind a Successful Landing Page [Infographic] | Beyond Marketing | Scoop.it
Discover the chemistry behind a successful landing page in this helpful infographic from the most measurable agency you can hire.
Denis Failly's insight:

And don't forget to track all clickable elements

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Content Marketing Forecast for 2014 [Infographic]

Content Marketing Forecast for 2014 [Infographic] | Beyond Marketing | Scoop.it

What is the first thing consumers do when they come across an advertisement or if they come to know about a particular product through a friend? Yes, they look for more information online. To get the best information they read about the product on a company’s website, watch videos related to that product, read reviews of others and finally they arrive at a purchase decision. In this whole process, consumers go through content like blogs, articles, reports, etc. on different social media platforms

Denis Failly's insight:

So what are you waiting for ?

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Content Marketing Tools: The Ultimate List

Content Marketing Tools: The Ultimate List | Beyond Marketing | Scoop.it
Denis Failly's insight:

Hum, You have choice

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Re-Invent the Future

Many companies find themselves at a crossroads. The next few years will decide which business models will survive and which will undergo sweeping changes. 

Denis Failly's insight:

Nothing more constant than change.

No position is guaranteed...

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UX Axioms - 26 Principles to Drive Better Product Design

User Experience (UX) theory and practice can be confusing for the uninitiated. This talk outlines a set of UX Axioms designers and developers alike can use to i
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9 Revealing European Content Marketing Trends to Watch [New Data]

9 Revealing European Content Marketing Trends to Watch [New Data] | Beyond Marketing | Scoop.it
Curious about the state of content marketing in Europe? Take a look at this SlideShare and some recent data to find out all about European marketing efforts.
Denis Failly's insight:

Time to wake up in Europe

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Sustainable SEO Methods and Tools that Work in 2014 [Infographic]

Sustainable SEO Methods and Tools that Work in 2014 [Infographic] | Beyond Marketing | Scoop.it
It is getting harder to correctly rank in search engine because Google keeps changing the goal-posts, and now they have released the Google Hummingbird update the search engine is supposed to evolve of its own accord.
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Is Your B2B Content Stuck in Purgatory ?

Is Your B2B Content Stuck in Purgatory ? | Beyond Marketing | Scoop.it

One of the challenges I’ve had a number of conversations about recently has been the ability of B2B content to attract the right audience. Much of the content created by B2B companies gets a limited amount of pageviews, social shares or direct passalong.

There can be many reasons for this, but for the purpose of this post, we’ll assume that your content meets the standards for “amazing.” We’re going to talk about distribution.

One of the things I’ve often ranted about is the lack of content strategy. An important part of content strategy is distribution. So hopefully, this post will help start a trend for more B2B marketers to turn to strategy before they publish.

Denis Failly's insight:

What's your goals ?

 

Do you want to engage new audiences?Do you want people to engage with that content and then demonstrate their level of interest by clicking on a “see also” link to a related piece? Or something else.Brand awareness? Although this is often a pretty wimpy catch-all on its own.Lead generation?Customer engagement and retention?
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Assessing Company Culture for Successful Social Business Transformation [INFOGRAPHIC]

Assessing Company Culture for Successful Social Business Transformation [INFOGRAPHIC] | Beyond Marketing | Scoop.it
Apply the Principles of the Competing Values Framework for Successful Social Business Transformation
Denis Failly's insight:

And you ?

what"s your present culture and where do you want to go ?

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