he system by which organizations measure performance and the related “expenses and invested capital” that drive performance is archaic. It simply does not “account for” what value creates the results rather the accounting system simply keeps score of the results.
Business, markets, wall street, the entire economy are driven by results. News of any event that could influence the results, good or bad, immediately changes the short term economic behavior of an entire market or an individual company. Subsequently organizations are keen to insure that their media always has a positive spin on any of its organizational results.