Producing content actually requires some work. Producing lots of content requires even more work and, well, let’s not event talk about the work required to consistently product high quality content.
But here’s the semi ironic thing. The problem with content is not that you don’t have enough, it’s that you have too much. In an attempt to feed the content beast many marketers have lost focus on the narrative of who they are, why they do what they do and why their customers are attracted to their brands.