As B2B Marketers, particularly in medium and large organizations, many of us are guilty on focusing on far too many KPI’s. We get bogged down bu complicated reporting mechanisms and meaningless metrics. All in the name if measuring ROI. Don’t get me wrong – ROI is critical and you absolutely must monitor and measure it. But if it takes away from the real, tangible goals and objectives that make any sense at all from an overall business perspective, then you may be over thinking the matter.
It doesn’t have to be so hard and so complicated. You do not need to feel overwhelmed. You need to keep in mind and remember why you are doing what you are doing.