As we recently discussed, there is a growing discussion about who is making money from personal data that we share online and the role that “data-lockers” might play. These would essentially allow people to retain ownership of their data – only ‘unlocking’ it to brands and organisations with which they are happy to share the information.
But how likely are data-lockers to work? Will they really allow consumers to make money from the personal data that they share online? Here’s a summary of the main arguments for and against.