You might not have heard the term before, but I bet you immediately understood what we meant. You live the reality every day of your life. The incessant stream of marketing messages is simply overwhelming, and the sheer volume of data which you must process is stupefying. And to understand why inbound marketing has huge potential for your business development you have to first understand the shifting landscape.
Is caller ID awesome or what? (You’re probably among the 2/3 of Americans on the “Do Not Call” list)How quickly do you delete emails – those that sneak through your filtering? (91% of people have unsubscribed from emails they once opted into)Actual postal mail – especially the advertising type – read much lately? (44% is never even opened)Ads? Right… (86% skip TV ads)