Social media has turned our lives into a commodity of the marketplace used by brands as meaningless "friends". The meaning of life has little to do with
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Problematic, tools, news, in marketing and beyond to develop ecosystemic vision
Curated by
Denis Failly
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Sociologist Prof Manuel Castells speaks to Newsnight's Paul Mason about the emergence of new economic models following the global financial crisis. Delete the scoop?
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"The majority of people worldwide wouldn’t care if two thirds of brands disappeared tomorrow. Just 20 percent of brands are seen to have a notable positive impact on people’s lives..."