SEO is changing, and for the most part, the life of an SEO consultant is getting better. Gone are the days of open keyword data and mass link buying, but we’ve been lucky to gain a few things too. Most notably, we’ve gained the ability to justify the cost of good SEO and shown that a good SEO consultant is worth the additional expense in easy to understand terms and ideas such as ROI and lifetime value.
As in all walks of life, it seems that the pros are always one step ahead of the amateurs and the hobbyists. What separates the pros from the amateurs in 2013 isn’t going to be a self-proclaimed “expert” title in their bio on LinkedIn. In 2013 it’s all about strong content and quantitative analysis to determine what’s effective and what isn’t.