...about how to create value for the services we offer and effectively communicate that to our clients. So much of what we do is behind the scenes and often that gets lost in translation. There was one thing that he said that really struck a chord with me and that was that before you can determine how much a client needs to invest in online marketing they must first determine what the lifetime value of a customeris to them. Online marketing is an investment. How do you determine that value and how much should you invest back to continue to grow?