If you’re like most business owners, you’ve probably heard some occasional chatter about marketing trends: social media, content marketing, SEO and other hot topics. You may have read up on some of these trends circulating, but you question which are passing fads and which will truly impact your company. We’ve spoken to many business owners who communicate hesitations about adopting inbound marketing practices. Most of them struggle to establish the truth hidden in the multitude of eager over-promises and conflicting opinions. Among these protests to adopting an inbound marketing strategy, 4 lies surface again and again."