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Problematic, tools, news, in marketing and beyond to develop ecosystemic vision
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Denis Failly
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Rescooped by Denis Failly from Internet Marketing Strategy 2.0 onto Beyond Marketing |
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Denis Failly's insight:
To update yours knowledges and practices of SEO.
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“Business has only two functions—marketing and innovation.” I have heard this quotation attributed to Peter Drucker, a.k.a. “the father of business
Denis Failly's insight:
Innovation and Marketing a complementary combination to be really Agile Delete the scoop?
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You may have heard of the recent report by the Economist Intelligence Unit, Cultivating Business-Led Innovation. The big conversation nugget that has been appearing on a number of marketing industry sites is the survey result stating that more than twice as many executives cite marketing as involved in bringing innovative ideas to market than IT. Delete the scoop?
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"Organizations today strongly believe in open environments for innovation, and many are using virtual tools for internal and external collaboration. Now, they face the challenge of integrating these tools into an organizational structure that will unlock the value of open innovation, drive superior business performance and build competitive advantage. This report reveals key findings from our survey about the tactics, tools and strategies used by Delete the scoop?
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"Les innovations et entreprises ciblent toujours les mêmes utilisateurs, d’une manière différente, mais sans jamais sortir de la tranchée creusée il y a quelques années lors de la médiatisation des blogs au début des années 2000..." Delete the scoop?
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An important topic in Innovation Management is that of motivation. What kind of incentives can an organization provide to stimulate innovation? Delete the scoop?
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Analyse des processus d'intelligence collective et d'innovation au sein d'un groupe social... Delete the scoop?
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Généralement, et c'est le sens de l'échelle d'originalité de D. Delete the scoop?
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Crowdsourcing is a vital new trend but is still not on the radar for most businesses. Here are the latest developments from leading experts.
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" ”Expertise is the enemy of innovation,” he said. “People return to the same safe grooves in their brain. In a room full of rocket scientists, adding one more rocket scientist is probably not going to make a difference. Breakthroughs come from different domains of expertise, connecting ideas and perspectives that were previously unconnected.”(Stephen Shapiro) Delete the scoop?
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Qu’est-il arrivé à notre capacité à résoudre les grands problèmes de notre société ? Delete the scoop?
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“The noise is deafening, the signal weak. Everything is too complicated and time-sucking. Welcome to the age of excess everything. a pdf wp to download at the end of the post Delete the scoop?
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Frequently, brainstorms, idea campaigns and similar idea extravaganzas end with a vague notion of choosing the best idea. The problem here is that a truly creative idea, the kind of idea that has the potential to become a breakthrough innovation is seldom the best solution to the problem or the best path to achieving a goal - for the very simple reason that highly creative ideas are original. They cannot directly be compared to existing notions.
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Finalement, le détour théorique par Oded Shenkar appuie l'idée selon laquelle la veille serait un moteur de l'innovation. Cela ouvre le champ d'une vision pragmatique de l'innovation laquelle, comme tout processus dans l'entreprise, aurait besoin d'inputs pour fonctionner. Malgré tout, une simple approche processus de l'innovation ne suffit pas pour comprendre le passage de la veille à l'innovation. Il faut faire intervenir la fonction « créativité ». C'est elle en effet qui assure la transformation d'un repérage de la veille en idée innovante – c'est-à-dire en idée créatrice de valeur pour l'entreprise. Dès lors, la gestion et le management des idées semblent au moins aussi essentiels que l'alimentation systématique en inputs exploitables. Delete the scoop?
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Probably the best infographic I have seen in a while.
55Mb of usefull stuff.
Yes, link