We’re not quite down to logistics yet but we aren't far away either. We are at the point where the resources necessary to execute our digital measurement strategy need to be fleshed out. With the model of the business and the Data Science roadmap, we’ve identified what we need to accomplish. It's time to figure out what's needed to get the job done.
We do this in two steps. The first step is to map out the data and technology necessary to tackle each project in the Data Science roadmap.