When was the last time you expressed outward enthusiasm about your new car insurance or shared your passion about the new blender you purchased? Chances are if you bounced into work and blurted your decision to join a razor-of-the-month club, your colleagues would raise their eyebrows and try not to feel embarrassed for you.
In a sea of boring products, what’s a marketing manager to do to? What does it take to spark conversations and word-of-mouth buzz around the most humdrum product?
Here are five examples of companies whose products are rather mainstream but thanks to a little creativity and spin, consumers can’t stop talking about them.