Beyond Marketing
Follow
Find
9.2K views | +3 today
Scooped by Denis Failly
onto Beyond Marketing
Scoop.it!

How to use social media to introduce trust back into marketing | SmartBlogs

The world has a trust problem, and according to Nielsen, we marketers are a big part of it.
more...
No comment yet.
Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
Curated by Denis Failly
Your new post is loading...
Scooped by Denis Failly
Scoop.it!

Better Demand Generation Marries Data And Content

Better Demand Generation Marries Data And Content | Beyond Marketing | Scoop.it

I’ve talked before about how big data is driving content marketing. And also earlier this week about how customer insightsare becoming the main competitive differentiation between old-school traditionalists and modern marketers.

But somewhere rolling around in my head was a post about how in today’s digital and social world, data and content are the same thing, or they are parts of one another, or somehow closely related.

 

 

Denis Failly's insight:

main considerations for bringing together the power of data and content to drive effective demand generation.

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

Personas Are The Future of Enterprise Apps: Lessons Learned From Scribe Software

Personas Are The Future of Enterprise Apps: Lessons Learned From Scribe Software | Beyond Marketing | Scoop.it
In any technology-centric company, product managers, engineers and developers who have their finger on the pulse of customers have the highest credibility and respect.  Over time they also have the most success in their careers. This happens because their innate understanding of the customer is the most valuable currency there is [...]
Denis Failly's insight:

Unhappily not used enough by Marketers

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

Measure the Journey not the Destination

Measure the Journey not the Destination | Beyond Marketing | Scoop.it

In most of my sales and marketing work, I try to use only three different measurements to guide it. I have found that though we can create more these pieces to the measurement puzzle can cover a lot of ground without complicating things. The three different pieces are performance measures, impact measures and outcome measures.

Denis Failly's insight:

As the spanisg poet, Antonio Machado said :

"No hay camino es caminando que se hace el camino."

(there is no road, the road is made by walking).

See also the principle of Autopoiesis

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

What is the Future of Work?

What is the Future of Work? | Beyond Marketing | Scoop.it
Much has been made recently about one of the stand out trends of the times we live in: Everything is becoming infused with technology. Software is eating the world it is said. Some have claimed tha...
more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

Competing With Content Marketing: 7 Steps to Success [Infographic]

Competing With Content Marketing: 7 Steps to Success [Infographic] | Beyond Marketing | Scoop.it
Learn how to use content to grow your business in this data-backed infographic.
more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

How to Sell Complexity Beyond the Customer’s Capacity to Understand

How to Sell Complexity Beyond the Customer’s Capacity to Understand | Beyond Marketing | Scoop.it
How can you persuade someone to buy your complex product when 90% of your presentation is forgotten within 72-hours[i]? The short answer is you can’t. Unless you dramatically change how you engage …
Denis Failly's insight:

Very long presentations are they still useful

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

The Misguided Pursuit of Marketing ROI

The Misguided Pursuit of Marketing ROI | Beyond Marketing | Scoop.it

Marketing VP’s, Directors, and CMO’s have passionately pursued “marketing ROI” for several years now. Marketing technology innovation, shifts in strategic thinking, and the focus on measuring every activity and campaign are key drivers. CEO’s and CFO’s and the never ending drone from Sales adds emotional fuel to the mix.

Pursuing marketing ROI is misguided. Marketing is not an investment. Marketing will never produce ROI

Denis Failly's insight:

"You heard someone present marketing conference and they have 87,000 followers on Twitter and all they talked about was Marketing ROI. There’s a reason why those people are professional speakers and not strategic marketers. '

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

A Content Marketer’s Guide to the Post-Analytics World

A Content Marketer’s Guide to the Post-Analytics World | Beyond Marketing | Scoop.it

Content marketers have a love-hate relationship with data and for good reason: For all its granular detail, it can never paint a complete picture. McMurry/TMG’s Jimmy Daly says it’s time to step back from the data deluge.

 

Denis Failly's insight:

"Metrics might help you highlight short-term gains but without a mutual understanding of their meaning, they likely cannot help you instill faith in your client that your work is delivering value."

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

Discover the Chemistry Behind a Successful Landing Page [Infographic]

Discover the Chemistry Behind a Successful Landing Page [Infographic] | Beyond Marketing | Scoop.it
Discover the chemistry behind a successful landing page in this helpful infographic from the most measurable agency you can hire.
Denis Failly's insight:

And don't forget to track all clickable elements

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

Content Marketing Forecast for 2014 [Infographic]

Content Marketing Forecast for 2014 [Infographic] | Beyond Marketing | Scoop.it

What is the first thing consumers do when they come across an advertisement or if they come to know about a particular product through a friend? Yes, they look for more information online. To get the best information they read about the product on a company’s website, watch videos related to that product, read reviews of others and finally they arrive at a purchase decision. In this whole process, consumers go through content like blogs, articles, reports, etc. on different social media platforms

Denis Failly's insight:

So what are you waiting for ?

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

Content Marketing Tools: The Ultimate List

Content Marketing Tools: The Ultimate List | Beyond Marketing | Scoop.it
Denis Failly's insight:

Hum, You have choice

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

Re-Invent the Future

Many companies find themselves at a crossroads. The next few years will decide which business models will survive and which will undergo sweeping changes. 

Denis Failly's insight:

Nothing more constant than change.

No position is guaranteed...

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

UX Axioms - 26 Principles to Drive Better Product Design

User Experience (UX) theory and practice can be confusing for the uninitiated. This talk outlines a set of UX Axioms designers and developers alike can use to i
more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

The Modern Marketer: Generalist, Specialist or Enigma?

The Modern Marketer: Generalist, Specialist or Enigma? | Beyond Marketing | Scoop.it
A look at the modern marketer and what makes the grade in this evolving industry.
Denis Failly's insight:

To describe the fact that future marketer will be hybrid, I use the word "Genecialist" (Combination of "Generalist" with holistic approach And "Specialist" with more focused approach)

 

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

How do you define your digital marketing strategy?

How do you define your digital marketing strategy? | Beyond Marketing | Scoop.it

A common practice when working in a digital agency is defining a marketing strategy based on specific goals, targets, budget and timeframe.  

This is one of the reasons why I wanted to make a chart which would easily demonstrate the process and metrics you can use for measuring performance and what channel works best for specific goals.

This is the first in a series of plans, but in short it is an overview of the strategy process.

 

 

Denis Failly's insight:

For the digital neophyts, clear but a little simplistic

more...
Alice Taris's curator insight, May 5, 12:06 AM

Une infographie pertinente pour vous guider dans la mise en place d'une stratégie webmarketing !

Scooped by Denis Failly
Scoop.it!

The Role of Content In The Future of Marketing

The Role of Content In The Future of Marketing | Beyond Marketing | Scoop.it
2 weeks ago I presented "The Content Marketing Imperative: The Role Of Content In The Future of Marketing" to more than a hundred senior marketing leaders
more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

Neil Rackham: B2B buying behaviour is becoming increasingly polarised

Neil Rackham: B2B buying behaviour is becoming increasingly polarised | Beyond Marketing | Scoop.it

We’re all very familiar with the idea that modern B2B buyers are increasingly well-informed and far less dependent on individual sales interactions to get hold of the information they need to make buying decisions.

But according to a recent survey revealed by Neil Rackham of SPIN Selling fame, B2B buyers are also demanding more expertise and support from sales people than ever before. How can these two apparent contradictions be rationalised?

It turns out that the answer lies in the increasingly polarised nature of B2B buying behaviour…

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

The Correct Way to Define a Lead

The Correct Way to Define a Lead | Beyond Marketing | Scoop.it
To increase b-to-b sales productivity, consider the following factors to help sales and marketing define and agree on lead quality
Denis Failly's insight:

The most important thing to set for Marketing - Sales alignment

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

Optimizing Your Sales Funnel

Optimizing Your Sales Funnel | Beyond Marketing | Scoop.it
If you work in a large organization, you're probably fortunate to have people devoted to creating and setting up testing and tracking mechanisms. People who also provide reports and analyses so you can make decisions about what to do next. There are thousands of things you can test, track and analyze.
Denis Failly's insight:

Key and very simple metrics to know whether you hit your goals

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

What is Customer Experience? [Infographic]

What is Customer Experience? [Infographic] | Beyond Marketing | Scoop.it

CEM or customer experience management is the line of business where we organize and manage the customer service actions and business operations to enhance the customer’s perception of their interaction with the organization.

This infographic by CustVox, now owned by SandSIV, reminds us of ”what is the customer experience?” and is a great starting place for organizations wanting to increase their focus on developing customer relationships and is also a great refresher for those with programs already in place to measure their actions and the results of their customer experience efforts.

Denis Failly's insight:

CEM goes beyond CRM that is too much company centric, think before in term of interaction and not transaction

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

Marketing + IT = Chief Marketing Technology Officer [Infographic]

Marketing + IT = Chief Marketing Technology Officer [Infographic] | Beyond Marketing | Scoop.it
Marketing + IT = Chief Marketing Technology Officer [Infographic] - Digital Commerce, Information Technology, Marketing
Denis Failly's insight:

Marketer has to become hybrid in a fast, real time, IT, complex World.

So few are prepared for that.

 

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

Beyond Personas: Progressive Persona Profiling

Beyond Personas: Progressive Persona Profiling | Beyond Marketing | Scoop.it
Denis Failly's insight:

"The Modern Buyer’s 10-Stage Journey"

more...
No comment yet.
Rescooped by Denis Failly from Management - Innovation -Technology and beyond
Scoop.it!

Why Big Data Matters !

Why Big Data Matters ! | Beyond Marketing | Scoop.it

Big data means much more than a change in technology, it represents a structural transformation is how we will manage our enterprises. Terabytes, Petabytes, Exabytes.  Who can keep track? These strange terms have just begun to enter the business lexicon, but the hype surrounding them has reached a fever pitch.  We have undoubtedly entered the age of big data. Yet it’s hard for many to take it seriously.  While the blogosphere buzzes and millennials preach, most serious business people are focused on their jobs.  They have partners, customers and employees to keep happy and all the techy mumbo jumbo just doesn’t seem relevant !


Via Fouad Bendris
more...
Fouad Bendris's curator insight, February 7, 12:41 PM

Remember, what you really need to know about big data is this:  It represents a fundamental shift in how we do things. In effect, big data opens the door to a Bayesian approach to strategy where we no longer try to be “right” based on controlled research and small samples, but rather become less wrong over time as real world information floods in ...

Scooped by Denis Failly
Scoop.it!

What’s the True Size of the CRM Market?

What’s the True Size of the CRM Market? | Beyond Marketing | Scoop.it
How is the CRM market defined?How large is the CRM market?How big is the market?
more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

B2B Purchase Process 2014: What You Need To Know!

B2B Purchase Process 2014: What You Need To Know! | Beyond Marketing | Scoop.it
What marketers need to support 2014 B2B purchase process. DemandGen research explained. Charts & tips for search, content marketing & social media.
Denis Failly's insight:

A very informative Survey focused on B2B for Sales & Marketers

more...
No comment yet.