Beyond Marketing
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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
Curated by Denis Failly
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Are You Tracking Metrics That Mean Nothing?

Unfortunately, many marketers are tracking metrics without knowing why or what they're looking for. Here are a few metrics that are meaningless without the proper context.
Denis Failly's insight:

Good question...question of context

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What is Digital Body Language ? [White Paper]

What is Digital Body Language ? [White Paper] | Beyond Marketing | Scoop.it

Digital Body Language or DBL are the digital clues your prospects leave behind when they engage with you online.  Tracking these clues allows you to:


Arm sales people with deep insights into the areas and levels of interest of every prospectEasily determine which leads should be passed to sales and which should be nurtured Better understand the profile and behaviors of your hottest leads

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Denis Failly's insight:

When the marketer becomes a sleuth

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On-going tracking content marketing metrics

On-going tracking content marketing metrics | Beyond Marketing | Scoop.it

These are the content marketing metrics that can be monitored using existing tracking systems. They fall into five basic metrics categories.

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The Marketer's Ultimate Guide to Measuring the ROI of Twitter & Vine

The Marketer's Ultimate Guide to Measuring the ROI of Twitter & Vine | Beyond Marketing | Scoop.it
How to measure the impact of your Twitter and Vine marketing efforts on your business' bottom line.
Denis Failly's insight:

A long post about the way to track visitors from Twitter and Vine

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15 Metrics Every Marketing Manager Should Be Tracking

15 Metrics Every Marketing Manager Should Be Tracking | Beyond Marketing | Scoop.it

"A marketer who is skilled at using data -- whether you're entry-level or a CMO -- is a powerful force. Having data at your side will help you make smart decisions, suggest fast changes when necessary, and find opportunities for different marketing channels and teams to work together. Who doesn't want that?

Take a look at the marketing metrics you should be tracking, but many marketer aren't..."

Denis Failly's insight:

Various field of metrics

- Goal Setting and Progress Tracking
- Channel Effectiveness
- Content Effectiveness
- Marketing Qualified Leads

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