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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
Curated by Denis Failly
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Seven Steps to Selling SaaS like Socrates - it's About Solutions, Not Products!

Seven Steps to Selling SaaS like Socrates - it's About Solutions, Not Products! | Beyond Marketing | Scoop.it
Customer-centric selling starts by encouraging potential customers to tell you about their problems. Then, it continues with guiding them down a path to the right solution.
Denis Failly's insight:

Adopt Maieutic approach.

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The Future of Selling - white paper

"The Future of Selling" white paper by Brian Fetherstonhaugh, Chairman & CEO of OgilvyOne Worldwide, provides recommendations on how marketers can maximize sale...
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