Beyond Marketing
Follow
Find tag "purchase"
9.3K views | +4 today
Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
Curated by Denis Failly
Your new post is loading...
Your new post is loading...
Scooped by Denis Failly
Scoop.it!

The Secrets of Social Media: Using Behavior to Reveal Purchasing Patterns

The Secrets of Social Media: Using Behavior to Reveal Purchasing Patterns | Beyond Marketing | Scoop.it
Our buyers are changing and they are changing the buying patterns that we traditionally encountered. The fact that all buyers will display certain specific
Denis Failly's insight:

buying patterns, and how to adapt your messages in order to achieve maximum effectiveness.

 
more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

Customer Engagement: The Role of Content in the IT Purchase Process

The 2012 IDG Enterprise Customer Engagement survey was completed with the goal of gaining a better understanding of the role content consumption plays in the purchase process for major technology products and services.
more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

Emotional Marketing: What Makes Buyers Buy

Emotional Marketing: What Makes Buyers Buy | Beyond Marketing | Scoop.it
The Role of Emotions in Marketing What’s more logical: Option 1: Clearly stating the facts about your product/service offering and touting the benefits
Denis Failly's insight:

Factors of purchase : Reason vs Emotion, an old debate.

more...
No comment yet.