Beyond Marketing
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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
Curated by Denis Failly
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Brands And The Balance Between Price And Desire

Brands And The Balance Between Price And Desire | Beyond Marketing | Scoop.it
Pricing now has got nothing to do with how good a product or service is, what it does, what it doesn’t do or where it came from or how many of them there are.
Denis Failly's insight:

Desire as puchase driver

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How to Talk About Pricing Without Scaring People Off

Pricing. I know, I know. It’s scary. You’d rather talk about your products or services, how you can help potential customers, or frankly, anything else in the world. After all the excitement of attracting a potential new customer, pricing seems like such a killjoy.

Many marketers leave it to Sales to handle, preferring to be the "good cop" in the relationship. But pricing is just as important a concept to communicate as the features of your product or the benefits of your service. In fact, they go hand in hand. But when is the right time to talk about pricing, and what's the right way to go about it? These are all things we'll tackle in this very blog post, so keep reading, you knowledge hungry marketer, you
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Do We Really Understand Value?

My recent posts, “But Your Price Is Too High,” and “Price Is Meaningless Until You Establish Business Value,” have stimulate heated discussions and
Denis Failly's insight:

We can broaden the customer’s perception about value, by educating them and engaging them in discussions about improving the business, solving their problems, and so forth... but finally the arbiter is the customer

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