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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
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Target Personas: Content Marketing’s New Buzzword

Target Personas: Content Marketing’s New Buzzword | Beyond Marketing | Scoop.it
Target personas go beyond traditional demographics to measure consumers’ budget, existing and perceived needs, purchase readiness and buying timelines.
Denis Failly's insight:

Personas creation and knowledge is the first step before engaging Content Strategy

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Three steps to developing inbound marketing personas

Three steps to developing inbound marketing personas | Beyond Marketing | Scoop.it
Segmentation is key for content marketing success nowadays, and as all your marketing messages need to speak to business pains, you need to ensure you develop your marketing personas so that you have a specific audience in mind and can show how you...
Denis Failly's insight:

Unhappily too few marketers, focused on quantitative data, use Persona approach

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Why Buyer Personas Aren’t Actually a Silver Bullet | Business 2 Community

Why Buyer Personas Aren’t Actually a Silver Bullet | Business 2 Community | Beyond Marketing | Scoop.it
Micropersonification definitely isn’t a real word, but it’s also a pretty terrible marketing tactic. The problem with inbound marketing is that it’s
Denis Failly's insight:

buyer persona profiles are the single most-effective way to understand who your prospects are. A great buyer persona profile will delve deeply into the psychographic characteristics that attract a customer to your company in the first place.

 
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How Many Buyer Personas Do I Need? (The Answer You Need To Know)

How Many Buyer Personas Do I Need? (The Answer You Need To Know) | Beyond Marketing | Scoop.it

Confusion Reigns

This is one of the most asked questions I have encountered since creating the buyer persona concept a dozen years ago. What concerns me today with the rising interest in buyer personas, is how often this question is answered incorrectly. The result is confusion in many arenas.

First, a look at the usual confusing – and incorrect – answers proliferating today:

A buyer persona should be created for every roleBuyer personas are built for every function and departmentCreate a buyer persona for each different marketing messageCreate a buyer persona for every role on the buying teamWe need to create a buyer persona for each campaignWe should have online and offline buyer personas
Denis Failly's insight:

Good recurring question

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Two Personas Every Marketer Should Care About, Even if They Never Buy

Two Personas Every Marketer Should Care About, Even if They Never Buy | Beyond Marketing | Scoop.it
Learn about two personas marketers should target, even though they'll probably never become a customer.
Denis Failly's insight:

So don't be blinded by the numbers of your fans on FB or Twitter...

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Buyer Personas: What You Should Know About Your Ideal Prospect

Buyer Personas: What You Should Know About Your Ideal Prospect | Beyond Marketing | Scoop.it
Implementing detailed buyer personas to your campaign will greatly increase your volume of qualified, sales-ready leads.
Denis Failly's insight:

Buyer Personas a too often neglected approach of your B2B targets

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