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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision
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The Indispensable Marketer

The Indispensable Marketer | Beyond Marketing | Scoop.it

Let's talk about your career as a marketer. Let's talk about your power in an organization. Let's talk about your ability to make things happen in a very real and salary-building way.

Denis Failly's insight:

So are yo Typical or Indispensable ?

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What Are Marketers Going to Do With All That Big Data?

What Are Marketers Going to Do With All That Big Data? | Beyond Marketing | Scoop.it
I understand that Big Data and Marketing are a marriage made in heaven. I've heard all that before. What I want to know is what marketers are doing with all that Big Data? How will they humanize it?
Denis Failly's insight:

"What did you do with that data? How will you humanize that data?

Marketers are in danger of forgetting they are trying to reach people"

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It’s Time to Stop Thinking Like Marketers

It’s Time to Stop Thinking Like Marketers | Beyond Marketing | Scoop.it

What is it going to take to realize there’s a better way to do things?

It strikes me as odd that we’ve taken the old style of mass marketing, which itself has been competing for attention and eyeballs for years, and simply moved it over to digital marketing – and then, to make matters worse, have transferred that to social media. If we weren’t satisfied with the results we were seeing in the primary model, what makes us think that repeating it elsewhere would solve our problems?

Marketers are constantly testing, assessing and doubting advertising on social networks, but rather than questioning the platforms, shouldn’t we be questioning the methods? We spend so much time trying to target the right audience through demographics, psychographics, behavioral targeting and other market research methods, and then we put our messages on the platforms that reflect these figures.

 

 

Denis Failly's insight:

“If you wish to persuade me, you must think my thoughts,
feel my feelings and speak my words.” – Cicero

 
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Got Marketing Jargon-itis? Kill It Before It Kills Your Business

Got Marketing Jargon-itis? Kill It Before It Kills Your Business | Beyond Marketing | Scoop.it
Jargon gets between you and your customer and it’s one of the biggest challenges in marketing messaging today, regardless of industry. As I’ve written
Denis Failly's insight:

A real challenge for marketer...

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The end of digital marketing is nigh

The end of digital marketing is nigh | Beyond Marketing | Scoop.it
A recent report from global research firm Forrester – predicting that ‘digital marketing’ will lose its prefix and become just ‘marketing’ in 2013 –
Denis Failly's insight:

Will digital marketing merge in a holistic Marketing ? it's true we use to separate. Transervality" and Marketing ecosystem  are more important in our thinkings and practices than a war of words

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The Hybrids are Coming: Evolution of the Prototype Marketer

The successful marketer is no longer always a specialist. Hiring well-rounded professionals can make your business more efficient. Are you ready for the rise of the hybrid?
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5 Major Challenges Marketers Face (And How to Solve Them)

Every marketer faces different challenges. Although we typically share similar goals, some marketers are stuck on lead generation, while others are having trouble converting leads into customers, and some just aren’t generating the traffic to their site they need in the first place.

Not to mention all the individual parts of a solid marketing strategy where you might be falling short -- maybe it’s content creation, search engine optimization, or finally figuring out how to actually attract customers from Facebook.

Whatever it is, there’s always at least one area that any marketer can stand to improve. And hey -- that’s great! Why? Well, it means there’s always room to optimize the various components of your strategy and turn your marketing into an even more effective revenue generator.

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Social Media Consumers and Marketers Grow Apart

Social Media Consumers and Marketers Grow Apart | Beyond Marketing | Scoop.it
The majority of marketing studies tend to focus on either the consumer or producer side of the equation, essentially only telling half of the story.
Denis Failly's insight:

1) there is an overwhelming amount of consumer data to analyze and parse out, and 2) consumers are expecting more out of brands- including personalized, on-demand marketing and always-on customer service; this puts ever more pressure on marketers to use the data at their disposal to continually redefine their understanding of what the user wants in order to enhance the user experience. This is especially relevant because, if we take as a given that the consumer is king, then any gap between consumer and business perception of marketing effectiveness must be viewed as a loss for business.

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This Is What A Modern Marketing Professional Looks Like [Infographic]

This Is What A Modern Marketing Professional Looks Like [Infographic] | Beyond Marketing | Scoop.it
The marketing profession has changed over the years. Marketing professionals have had to evolve along with technology. This infographic illustrates that.
Denis Failly's insight:

2 faces of modern marketer

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Don’t overlook these 4 marketing fundamentals

While this focus on technology can be helpful to marketers, the danger is that it causes marketers to become technologists instead of, well, marketers and overlook the fundamentals of marketing.

To help get back to the building blocks of marketing, I turned to Bob Kemper, Senior Director of Sciences, MECLABS, to help you understand how some of the fundamental teachings you read about on the MarketingExperiments blog were initially developed.

 

 

Denis Failly's insight:

C=4m+3v+2(i-f)-2a

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What Is Marketing’s Unique Area of Expertise?

What Is Marketing’s Unique Area of Expertise? | Beyond Marketing | Scoop.it
People understand that folks in the IT or accounting departments have special skill sets, but they often overlook the fact that marketers, too, have a unique area of expertise. Why the oversight?
Denis Failly's insight:

“Marketing is the only group in the company that does not possess what the company perceives to be a unique skill set that makes them uniquely qualified to do the work they are performing.”

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How do you create a marketing function fit for the future?

How do you create a marketing function fit for the future? | Beyond Marketing | Scoop.it
This was the question a newly-appointed CMO asked me recently. It’s a tough question. Almost as tough as the “What does good look like?
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Social media : Consumers vs Marketers

New research shows brands and consumers are disconnected when it comes to social media marketing...

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