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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
Curated by Denis Failly
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Disruptive Selection: Nature’s Way of Weeding Out the Average Business

Disruptive Selection: Nature’s Way of Weeding Out the Average Business | Beyond Marketing | Scoop.it

t’s everywhere. I live in Silicon Valley where many say that the terms disrupt and disruption have become buzzwords. Pundits believe that the word is losing its promise and impact through the acts and examples of entrepreneurs and businesses that misuse the word to describe intentions rather than associating it with a desired or natural effect.

In some of the startup meetings I attend for example, digital disruption is actually a stated business objective. Instead of “killing it” or “crushing it” many businesses are aiming now to disrupt it!

Kidding aside, disruption is more than a buzzword of course. It is a term that is becoming an important part of everyday business to describe what is happening to and around markets and ultimately companies everywhere. While it may be a genuine goal, disruption is the act of disturbing or interrupting the norm and its effect is measured by the the following series of events that unfold.

Denis Failly's insight:

"Disruption is only thwarted, or also fueled by, innovation"

 

The more interesting things are those which are outside of the Average,

residuals (in Statistics)...

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Ignite innovation? Lower costs? Turn to the crowds.

Ignite innovation? Lower costs? Turn to the crowds. | Beyond Marketing | Scoop.it
Crowdsourcing is a vital new trend but is still not on the radar for most businesses. Here are the latest developments from leading experts.
Denis Failly's insight:

" ”Expertise is the enemy of innovation,” he said. “People return to the same safe grooves in their brain. In a room full of rocket scientists, adding one more rocket scientist is probably not going to make a difference.  Breakthroughs come from different domains of expertise, connecting ideas and perspectives that were previously unconnected.”(Stephen Shapiro)

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Pourquoi ne savons-nous pas résoudre les grands problèmes ?

Pourquoi ne savons-nous pas résoudre les grands problèmes ? | Beyond Marketing | Scoop.it

Qu’est-il arrivé à notre capacité à résoudre les grands problèmes de notre société ?

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The Laws of Subtraction: How to Innovate in the Age of Excess Everything

The Laws of Subtraction: How to Innovate in the Age of Excess Everything | Beyond Marketing | Scoop.it
“The noise is deafening, the signal weak. Everything is too complicated and time-sucking. Welcome to the age of excess everything.

a pdf wp to download at the end of the post

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[infographie] Web et e-commerce : 25 ans d’innovations technologiques

[infographie] Web et e-commerce : 25 ans d’innovations technologiques | Beyond Marketing | Scoop.it
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The 'best' ideas are rarely the most creative

The 'best' ideas are rarely the most creative | Beyond Marketing | Scoop.it

Frequently, brainstorms, idea campaigns and similar idea extravaganzas end with a vague notion of choosing the best idea. The problem here is that a truly creative idea, the kind of idea that has the potential to become a breakthrough innovation is seldom the best solution to the problem or the best path to achieving a goal - for the very simple reason that highly creative ideas are original. They cannot directly be compared to existing notions.

 

 

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Le rôle de la veille dans une démarche d'innovation (3/3) : La veille comme moteur de l'innovation

Le rôle de la veille dans une démarche d'innovation (3/3) : La veille comme moteur de l'innovation | Beyond Marketing | Scoop.it

Finalement, le détour théorique par Oded Shenkar appuie l'idée selon laquelle la veille serait un moteur de l'innovation. Cela ouvre le champ d'une vision pragmatique de l'innovation laquelle, comme tout processus dans l'entreprise, aurait besoin d'inputs pour fonctionner. Malgré tout, une simple approche processus de l'innovation ne suffit pas pour comprendre le passage de la veille à l'innovation. Il faut faire intervenir la fonction « créativité ». C'est elle en effet qui assure la transformation d'un repérage de la veille en idée innovante – c'est-à-dire en idée créatrice de valeur pour l'entreprise. Dès lors, la gestion et le management des idées semblent au moins aussi essentiels que l'alimentation systématique en inputs exploitables.

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Agile Marketing Series: The Complementary Opposite Nature of Marketing and Innovation

“Business has only two functions—marketing and innovation.” I have heard this quotation attributed to Peter Drucker, a.k.a. “the father of business
Denis Failly's insight:

Innovation and Marketing a complementary combination to be really Agile

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Why marketing may solve the innovator's dilemma

Why marketing may solve the innovator's dilemma | Beyond Marketing | Scoop.it
You may have heard of the recent report by the Economist Intelligence Unit, Cultivating Business-Led Innovation.

The big conversation nugget that has been appearing on a number of marketing industry sites is the survey result stating that more than twice as many executives cite marketing as involved in bringing innovative ideas to market than IT.

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Innovation Beyond the Four Walls | Whitepapers

Innovation Beyond the Four Walls | Whitepapers | Beyond Marketing | Scoop.it

"Organizations today strongly believe in open environments for innovation, and many are using virtual tools for internal and external collaboration. Now, they face the challenge of integrating these tools into an organizational structure that will unlock the value of open innovation, drive superior business performance and build competitive advantage. This report reveals key findings from our survey about the tactics, tools and strategies used by
forward-thinking businesses that are successfully engaging in open innovation. .."

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Stratégie du 1% : entrer dans la compétition virtuelle ou chercher les 99% ?

Stratégie du 1% : entrer dans la compétition virtuelle ou chercher les 99% ? | Beyond Marketing | Scoop.it

"Les innovations et entreprises ciblent toujours les mêmes utilisateurs, d’une manière différente, mais sans jamais sortir de la tranchée creusée il y a quelques années lors de la médiatisation des blogs au début des années 2000..."

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The Best Motivation for Innovation is ‘Being in Flow’ | Innovation Management

The Best Motivation for Innovation is ‘Being in Flow’ | Innovation Management | Beyond Marketing | Scoop.it
An important topic in Innovation Management is that of motivation. What kind of incentives can an organization provide to stimulate innovation?
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Comment créer un contexte social favorable à l'intelligence collective

Analyse des processus d'intelligence collective et d'innovation au sein d'un groupe social...
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Le rôle de la veille dans une démarche d'innovation (2/3) : l'art de l'imitation pour innover d'après Oded Shenkar

Le rôle de la veille dans une démarche d'innovation (2/3) : l'art de l'imitation pour innover d'après Oded Shenkar | Beyond Marketing | Scoop.it
Généralement, et c'est le sens de l'échelle d'originalité de D.
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