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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
Curated by Denis Failly
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The 3 Goals For Your Content Marketing

The 3 Goals For Your Content Marketing | Beyond Marketing | Scoop.it
What are the main goals for your content marketing? Reach, engage and convert new customers or stop calling what you're doing content marketing!
Denis Failly's insight:

Reach. Engagement. Conversion.

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Forget loyalty: focus on customer engagement instead

In a recent LiinkedIn discussion, a new CCO asked about the characteristics of loyal customers. The definitions of loyalty are legion. They include willingness to forgive missteps, reduced price sensitivity, increased repurchase, profitability, etc. Some of the measures are increased willingness to recommend (NPS), increased share of wallet, and others.

Denis Failly's insight:

Sometimes Loyalty is Captivity, whence interest to consider Engagement

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Infographic: Social CRM Fuels Engagement and Growth

Infographic: Social CRM Fuels Engagement and Growth | Beyond Marketing | Scoop.it
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Customer Engagement: The Role of Content in the IT Purchase Process

The 2012 IDG Enterprise Customer Engagement survey was completed with the goal of gaining a better understanding of the role content consumption plays in the purchase process for major technology products and services.
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Tracking Social Media Marketing Progress

Tracking Social Media Marketing Progress | Beyond Marketing | Scoop.it
The number of “likes” on your Facebook page and the amount of followers on your Twitter account are not the only determiners of the efficacy of your social media marketing campaign.
Denis Failly's insight:

mnemonic way : R.E.C (Rec ,Engagement, Conversion)

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The Imminent Shift from Social to Digital Engagement

The Imminent Shift from Social to Digital Engagement | Beyond Marketing | Scoop.it

How do you define engagement?

No matter how you define it, engagement is something that we most likely underestimate. Engagement symbolizes the touches that occur in various moments of truth and this should completely change not only how you engage someone in each moment but also how the inside of your company works with one another to make it frictionless and experiential.

Whether a customer stands on the stage of awareness, consideration, purchase, or post purchase, touch points open and close. And, it is in those moments that engagement, regardless of source or shape, affects the next steps and impressions of customers.

Denis Failly's insight:

Complexity of MMOT (Multi Moment Of Truth)

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Introduction To Engagement Marketing

Introduction To Engagement Marketing | Beyond Marketing | Scoop.it

Getting traffic to a site is one thing. How do we best engage visitors once they arrive?

Since Update Penquin/Panda, engagement metrics have become more important. In order for our sites to rank well, we need to avoid the bounce - the immediate click-back - or we’re likely to experience drops in ranking. We need to pull visitors deeper into our site. We need more genuine engagement.

Even if engagement metrics had no impact on rankings, optimizing for engagement is always going to be beneficial. The more engaged our audience, the more influence we’re likely to have, and we derive the benefits that flow from it.

Here are a few ideas on visitor engagement, and how to optimize for it.

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Influencer Continuum for Blogger Outreach and Engagement

Influencer Continuum for Blogger Outreach and Engagement | Beyond Marketing | Scoop.it
Jumpstart your blogger and influencer outreach programs with engagement ideas and a useful model for influence marketing.
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