Beyond Marketing
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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
Curated by Denis Failly
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How to Make Your Ebook Marketing Campaign *Almost* Perfect

How to Make Your Ebook Marketing Campaign *Almost* Perfect | Beyond Marketing | Scoop.it
A multi-channel, multi-touch online marketing campaign, requires a lot of planning & attention to detail. Learn from Easypurl's ebook marketing campaign.
Denis Failly's insight:

Even your Ebook is high quality, if you don't know how to push it or if you fail in your marketing campaign; you 've lost your time

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Top 10 Free Marketing Ebooks of 2012

Top 10 Free Marketing Ebooks of 2012 | Beyond Marketing | Scoop.it
We've gathered the best free marketing ebooks of 2012, and some of them are truly epic and authoritative.
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How to Create Content That Converts

How to Create Content That Converts | Beyond Marketing | Scoop.it

Last time, we talked about content marketing strategy. Specifically, a 7-step framework that mapped out who you want to reach and what business objectives you want to meet.

That strategy is centered around authority. In this sense, authority means becoming the likeable subject matter expert and thought leader who people listen to, and Google loves.

Based on that, many people still wonder: what kind of content should I create to execute on my strategy? What parameters do I have when sitting down to actually create that content?

From our agile approach to content marketing, you’re creating content that your intended audience responds best to. But even then, you can’t forget what you’re ultimately trying to do – sell your products and services.

Content creation alone is not enough, no matter how much people like it. In other words, you need to create content that works as marketing.

 

 

Denis Failly's insight:


- The 5C Approach to Content Creation
- How to Shape the Story that People Tell About You
- Why You Need an Enemy, and How to Find the Right One
- The Secret to True Jedi Marketing Tricks
- What Apple and Subway Can Teach You About Effective Content
- How to Be a Heroic Content Marketer

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Free Visual eBook: 20 Ways to Rock The Social Web

Free Visual eBook: 20 Ways to Rock The Social Web | Beyond Marketing | Scoop.it

The music business is tough. Everyone wants to be a star but only some put in the time, effort and bring the talent to really make a difference and become successful.“Making it” in the social media world isn’t so different. Everyone seems to be a “social media guru” but few seem to deliver on the promise of making a difference and achieving a positive impact on business outcomes. But like the music business, there are those few who bring varying degrees of talent, dedication and smarts to really leverage the social web to become rockstars in their respective industries and roles.

 

 

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