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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
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The Purpose of a Collaborative Strategy

The Purpose of a Collaborative Strategy | Beyond Marketing | Scoop.it
value the organizational goals and behavior need to adjust in order to thrive in the new realities. Strategic thinking has historically been guided by theories
Denis Failly's insight:

10 Principles of collaborative strategy

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Le collaboratif n’existe pas

Le marché de l’entreprise collaborative, et plus particulièrement des réseaux sociaux d’entreprise, existe depuis un moment déjà, et pourtant c’est un marché qui ne tient pas ses promesses. Aucune société n’a réussi à valider aujourd’hui l’immense espoir qu’il portait.

 

 

Denis Failly's insight:

Un réseau social n’a pas besoin de beaucoup de membres, il a besoin de liens

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The Most Common Types of IT Resistance To Enterprise Collaboration and How to Deal With It

Based on a research report Chess Media Group released last year on the State of Enterprise 2.0 Collaboration, the most common types of IT resistance to collaboration are: it’s not a priority, there are security issues or threats, no manpower, and no budget. Let’s take a look at each one in more detail and explore how to deal with them when they come up.

 

 

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The Risks of Not Investing in Collaboration

All good chess players understand the risks of the moves they make on the board and the consequences that can result. However, chess players also have plans in place for what to do if those risks are taken advantage of by their opponents. Here are some of the risks of not making the investment in collaboration (taken from “The Collaborative Organization“)

 

 

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75% of businesses to use social collaboration tools in 2013 [infographic]

75% of businesses to use social collaboration tools in 2013 [infographic] | Beyond Marketing | Scoop.it
The rising tide of online collaboration is highlighted by a new infographic. But why are businesses finally turning to online collaboration tools?
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Leveraging 21st Century Assets

Leveraging 21st Century Assets | Beyond Marketing | Scoop.it

"The dynamics of the 21st Century marketplace, and particularly our new collaborative economy, will increasingly rely on the nature of intangible assets. Understanding how intangible assets add strategic value will be the key to understanding how the collaborative economy works.

The natures of intangible assets are predominantly influenced by communications. Kevin Kelly writes in his book “New Rules for The New Economy: “Communication – which in the end is what the digital technology and media are all about – is not just a sector of the economy. Communication IS the economy.”

Denis Failly's insight:

The use of collaborative tools (and technology) doesn’t reflect the mindset of a Collaborative Economy.

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La stigmergie: un nouveau modèle de gouvernance collaborative

La stigmergie: un nouveau modèle de gouvernance collaborative | Beyond Marketing | Scoop.it

Si le modèle concurrentiel crée des redondances et gâche des ressources sur la protection des idées, la publicité et autre, le modèle coopératif gâche beaucoup de temps et de ressources à discuter et à discuter les discussions. Entre ces deux modèles, la stigmergie, une nouvelle méthode de gouvernance inspirée du mode d’organisation des insectes sociaux, pourrait offrir un modèle alternatif plus adapté à la collaboration dans des grands groupes.

Denis Failly's insight:

"une méthode de gouvernance alternative à mi-chemin entre les organisations fonctionnant sur un modèle de compétition celles fonctionnant sur un modèle de coopération."

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Why open social collaboration platforms will disrupt the enterprise market in 2013 and beyond

Why open social collaboration platforms will disrupt the enterprise market in 2013 and beyond | Beyond Marketing | Scoop.it

"The majority of businesses aren’t run efficiently and employees lack the tools and equipment necessary to do their jobs. Quite a wide sweeping statement, I know. But I’ve also been in the trenches. And I realize it’s not for lack of trying. I’ve worked with companies who hired consultant after consultant to help with productivity recommendations, workflow suggestions and overall team building — all in the name of doing better business. These investments never quite had the impact leadership hoped for..."

 

Why ?

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The Four Types of Enterprise Collaboration Deployments

The Four Types of Enterprise Collaboration Deployments | Beyond Marketing | Scoop.it
There are essentially four ways to go about implementing an enterprise collaboration initiative at any organization, each with their own challenges.
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From collaboration to mass collaboration…

From collaboration to mass collaboration… | Beyond Marketing | Scoop.it
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The Current State and Business Value of Employee Collaboration (Infographic)

The Current State and Business Value of Employee Collaboration (Infographic) | Beyond Marketing | Scoop.it
I recently came across this infographic created by Clinked which does a great job of telling the collaboration story.
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