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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
Curated by Denis Failly
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The Renaissance Society

I had the opportunity to read this book during a long flight to the West Coast, written by Rolf Jensen and Mika Aaltonen and published by McGraw-Hill I was expecting a futuristic perspective on how our society will evolve, this book delivered much more.

The authors build their business case for predicting the future by reviewing the past and our existing economic conditions and comparing them to emerging markets (East). They do this convincingly, creating 3 clear, distinct and interconnected scenarios:

Denis Failly's insight:

3 clear, distinct and interconnected scenarios:

1)      The Renaissance Society;

2)      The Green Society:

3)      The Risk Society

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The Science of Business

"Human beings inherently dislike chaos, disorder, or a world with no rules. We automatically try to categorize people and things, to put them in a context that makes them easier to understand. Then we search for the rules that govern those categories to explain why people or things act the way they do.

This is the basis of science – a search for understanding the rules, the “natural laws,” that govern how and why the universe, the world, flora, and fauna operate.

This is the basis of statistics – a search for the hidden meanings in the mass (and morass) of data.

And this is the basis for attempting to define the seminal rules of business and business success – a search for the models which, if properly followed, will lead to marketplace success and profits.

But there are some problems in attempting to make business into a science, laudable as the goal may be..."

Denis Failly's insight:

science is looking for first principles, business is looking for how to make first principles practical and, therefore, profitable.

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Paywalls are a short-term fix, not a long-term solution

Paywalls are a short-term fix, not a long-term solution | Beyond Marketing | Scoop.it
Media companies shouldn’t have to choose between paid content and ad-supported digital business models. The reality is, they’ll probably need elements of both to survive.
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3 Things That Will Transform The Future of Business

3 Things That Will Transform The Future of Business | Beyond Marketing | Scoop.it

The future is easy to predict because it hasn’t arrived. However we can see emerging trends and probable outcomes based on analysis, predictive modeling and market trends. Only one thing can be certain about the future: it will be different than today.

What will be different and what will influence the changes? Lets look at what others are saying.

Brian Solis just released his book “What’s The Future of Business” which was recently reviewed by Forbes contributor Rawn Shah who writes: It is an interesting format heavily peppered with artwork by Hugh MacLeod (@gapingvoid) and full page of slogans and quotes; I might have even mistaken it for a coffee table book because of its shape. But, there is no mistaking the heavy detail of business topics focused on the changing customer experience, social commerce, and the evolving relationship with the customer.

 

 

Denis Failly's insight:

- Data Analytics Will Revolutionize Decision-Making

- The Social Network Will Drive Value

- Consumer Segments Will Cede To The Individual

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Driving Direct Sales With Social Media

Driving Direct Sales With Social Media | Beyond Marketing | Scoop.it

Although social media is a relatively new marketing channel, there is fairly strong consensus that it can help with business growth.

According to a recent survey of some 3,000 consumers conducted by Bain & Company, customers who interact with brands via social media spend 20-40% more money with those companies than other customers. In addition, customers who engage with brands over social media show a deeper loyalty to those companies.

What few people realize, though, is that you can actually drive direct sales from social media—provided you have the right strategy in place. This article, then, is an overview of how to deploy a social media sales mechanism in your company.

 

 

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13 Marketing Trends For 2013 | Business 2 Community

13 Marketing Trends For 2013 | Business 2 Community | Beyond Marketing | Scoop.it
It’s already that time of year when strategic planning and budgeting are in their final stages for 2013.
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