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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
Curated by Denis Failly
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Persona Tool : Up Close and Persona

A buyer persona is a composite of different factors that affect your buyer and motivate him/her to buy. Your prospect's buying cycle and buying decisions are situated within a larger context that must be understood in order to motivate his/her buyer behavior.

There may be multiple types of customers and companies that your business targets, and this persona tool will help create a picture of the most important customer types.

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Leveraging Social CRM for B2B Salespeople:10 Steps to Engagement

Leveraging Social CRM for B2B Salespeople:10 Steps to Engagement | Beyond Marketing | Scoop.it
Leveraging Social CRM for B2B Salespeople: B2B sales is all about relationships. How can we leverage Social CRM to discover, initiate, and nurture relationships?
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ROI Analysis for Curation and Content Marketing with the B2B ContentEngine: Part 1

ROI Analysis for Curation and Content Marketing with the B2B ContentEngine: Part 1 | Beyond Marketing | Scoop.it

The Return on Investment (ROI) for content marketing is measured with Key Performance Indicators (KPI) such brand awareness, website traffic, lead generation and financial performance. In part 1 of this 2 part analysis we will focus on generating targeted website traffic growth and lead generation – top of the funnel (TOFU). In part 2 we will analyze lead generation in more detail, examine turning leads into prospects and ultimately the revenue pipeline. The purpose of this ROI analysis is to show how a curation and content marketing strategy can grow your organic web site traffic (organic = non-paid or sponsored traffic only).

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A New Approach to B2B Social Media Influence

 How do you measure your Business Social Media Influence ? Twitter followers, engagement levels or retweets?

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Do You Have a Financial Stomach to Market Your Company in 2012? at B2B Marketing Blog

Do You Have a Financial Stomach to Market Your Company in 2012? at B2B Marketing Blog | Beyond Marketing | Scoop.it

With more companies likely to tighten their financial budgets going into 2012, ask yourself if your business has the financial stomach to spend more on marketing, about the same as this year, or even possibly reduce what you spent these last 12 months.

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