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Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
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5 Biases in Decision Making – Part 2

5 Biases in Decision Making – Part 2 | Beyond Marketing | Scoop.it

Research in behavioral economics and social psychology continuously shows us that people are irrational when they make decisions. Dan Lovallo, professor of business strategy and Olivier Sibony, director at McKinsey & Co. are exploring the most common biases in business and how they create dysfunctional patterns of decision-making. The goal is to create a common language—when we are aware of our biases and their impact on our organizations, we have more power to overcome them.

Denis Failly's insight:

This post is part of a 3-Part series on the topic of Biases in Decision Making. Please click here for Part 1

http://www.business2community.com/strategy/bias-in-decision-making-part-1-0509961.

The third installment will be posted next week.

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What’s Your Belief?

One of the biggest challenges in business (and life) is to lead change, that is, a fundamental change based upon a real shift in mindset or logic. It’s not that difficult to change results, it is really difficult though to drive a sustainable change, one that sticks and drives continuous improvement beyond ones presence.

 

Denis Failly's insight:

About the various biases, a fascinating topic, which interfere in decision making, I suggest to read or read back the diversity of cognitive biases of which we often are victim

 

http://en.wikipedia.org/wiki/List_of_biases_in_judgment_and_decision_making

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