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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
Curated by Denis Failly
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A Behavioral Manifesto: Measuring and Managing Customer Experience and Loyalty

A Behavioral Manifesto: Measuring and Managing Customer Experience and Loyalty | Beyond Marketing | Scoop.it
Denis Failly's insight:

About behaviors and the "emo-rationnality" of decisions makers, I suggest you too read the excellent book of  Daniel Kahneman: "Thinking, Fast and Slow" : http://amzn.to/1f5Xz4v

That will be very usefull in B2B inter alia

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Conversation Agent: Seeking the Evidence or the Post Decision Journey

Conversation Agent: Seeking the Evidence or the Post Decision Journey | Beyond Marketing | Scoop.it
"[...] the other fundamental to remember is that behaviour shapes attitudes not the other way round. We will almost always modify our attitudes to be consistent with our behaviours. We post-rationalise our decisions afterwards.
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