A few weeks ago, Mark Cuban caught dissension from all over the Internet for calling Facebook a “Time Waster”. The purpose of this article is to point out the simple fact that for Businesses, he could not have been more correct. If you run a business, and you are looking to make money through driving people from Facebook to your products or services, Facebook is very likely not in any way worth the amount of time or expense required. For Advertisers, we believe Facebook is a complete waste of time.
IBM has released a couple of reports that are positively devastating to the notion of Social Media as a platform for driving commerce. The IBM Digital Analytics Benchmarks Social Summary metrics for “Black Friday” and “Cyber Monday” should be enough to put to bed the misguided idea that advertising on Social Media platforms is an effective strategy for driving sales.