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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
Curated by Denis Failly
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[INFOGRAPHIC] How to Create the Best Videos

[INFOGRAPHIC] How to Create the Best Videos | Beyond Marketing | Scoop.it
Denis Failly's insight:

"

Today, it’s necessary to include video in your marketing. This, we already know. The question is, how do you determine the purpose of a video, or the best way to implement a call-to-action?

This week’s infographic discusses how to create videos that drive traffic and increase conversions. Whether you’re looking for new leads, brand reinforcement, or just want to improve your website, these steps will give you the direction you need to utilizing video to maximize all areas of your marketing."

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The Importance of Video Long Tail: Don't Focus Solely on Opening Numbers

The Importance of Video Long Tail: Don't Focus Solely on Opening Numbers | Beyond Marketing | Scoop.it
An often underestimated aspect of a video is its long-tail capability. Many times, the views a video gets after its initial burst are bigger than the initial burst itself, and it can be overlooked.
Denis Failly's insight:

Even after their  "time buzz" is pasted, you're (old) video always work for you,

don't neglect the long tail.

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How Long Should a Video Be? Long Enough to Reach a Point

How Long Should a Video Be? Long Enough to Reach a Point | Beyond Marketing | Scoop.it

How long should a video be? Well, that reminds me of a story.  Last week, I spoke at SES London 2013 at a conference session entitled, "Keys to Success with B2B Video" and during a ClickZ express clinic entitled, Optimising Video for Maximum Visibility.” I also participated in two Roundtable Forums that enabled attendees to Meet the Experts: one on “Branding Through Social Media” and the other on “Video Optimization.”  And one of the questions that I was asked again and again and again was: “How long should a video be?”

 

 

Denis Failly's insight:

So no absolute rules

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8 panoramas outils a/cteurs du Web et relations (inter -intra)

8 panoramas outils a/cteurs du Web et relations  (inter -intra) | Beyond Marketing | Scoop.it

- Panorama E commerce

- Panorama Social Media

- Panorama Search

- Panorama Display

- Panorama Video

- Panorama Mobile

- Panorama Buyers

- Panorama Gaming

- Panorama Digital Capital

 

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The ROI of Video in Email Marketing

The ROI of Video in Email Marketing | Beyond Marketing | Scoop.it
So you don’t have any content for videos? Start by taking a stroll through your past content pieces, like blog posts, eBooks, tip sheets, etc, and think about how you can repurpose them as video content.
Denis Failly's insight:

"the study found that including video in email marketing campaigns increased email marketing revenue by 40%."

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The Importance of Video in Social Media Marketing [INFOGRAPHIC]

The Importance of Video in Social Media Marketing [INFOGRAPHIC] | Beyond Marketing | Scoop.it
Are you attracting qualified leads with your social media marketing? One way to reenergize and amplify your social media marketing is to create a short, highly shareable video to boost social lead conversions.
Denis Failly's insight:

Basic principles

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[Infographie] Comment créer une vidéo virale ? |

[Infographie] Comment créer une vidéo virale ? | | Beyond Marketing | Scoop.it

Vous êtes vous déjà demandé comment faire une vidéo virale ? Voici quelques conseils simples de l’agence Egomonk

 

 

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