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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
Curated by Denis Failly
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5 Examples For How To Use Twitter To Drive Sales [Infographic]

5 Examples For How To Use Twitter To Drive Sales [Infographic] | Beyond Marketing | Scoop.it
Next time you decide to use social media to drive sales, consider Twitter. These five companies had huge successes with their targeted Twitter campaigns.
Denis Failly's insight:

Short Business Cases

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The Social Marketer’s Urban Twictionary [Infographic]

The Social Marketer’s Urban Twictionary [Infographic] | Beyond Marketing | Scoop.it
An urban dictionary for Twitter lingo and a fun look at how the hottest social media platform is transforming the language of social media marketers.
Denis Failly's insight:

Let's play at "Twictionnary or BuzzWord Bingo

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The Marketer's Ultimate Guide to Measuring the ROI of Twitter & Vine

The Marketer's Ultimate Guide to Measuring the ROI of Twitter & Vine | Beyond Marketing | Scoop.it
How to measure the impact of your Twitter and Vine marketing efforts on your business' bottom line.
Denis Failly's insight:

A long post about the way to track visitors from Twitter and Vine

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Infographic: How to measure Facebook and Twitter ROI

Infographic: How to measure Facebook and Twitter ROI | Beyond Marketing | Scoop.it
Here are two methods you can use to put a numerical value on your social media efforts. Social media marketers everywhere, rejoice!
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For B2B Brands, Facebook Delivers Traffic, Twitter Delivers Leads [STUDY]

For B2B Brands, Facebook Delivers Traffic, Twitter Delivers Leads [STUDY] | Beyond Marketing | Scoop.it
For B2B Brands, Facebook Delivers Traffic, Twitter Delivers Leads [STUDY]
Denis Failly's insight:

I am a little sceptical Linkedin vs Twitter

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Just How Do You Value A Tweet? | Business 2 Community

Just How Do You Value A Tweet? | Business 2 Community | Beyond Marketing | Scoop.it

Twitter is a valuable data source for tapping into the opinions and behaviour of people in real time. As with most high volume unstructured data sources, pulling the signal out of the noise can often represent a significant challenge. Yesterday Twitter introduced new metadata for tweets; with the objective of helping developers pull out the most “valuable” tweets.

The problem is that “value” is highly subjective and will vary on the context within which it is being viewed. Ranking purely on the influence of the author or the sharing of an individual content item is potentially dangerous.

 

Denis Failly's insight:

Interesting question...

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Twitter : tous les tweets ne seront plus visibles à partir du 20 Février !

Twitter : tous les tweets ne seront plus visibles à partir du 20 Février ! | Beyond Marketing | Scoop.it

Twitter va noter de façon algorithmique tous les tweets de ses utilisateurs. Afin de n’afficher sur la Timeline que les tweets que son algorithme jugerait intéressant pour chaque utilisateur.

Par conséquent, tous les tweets ne seraient plus automatiquement visibles sur votre Timeline. Ce qui nous fait bien penser à Facebook et à son Edge Rank.

 

 

Denis Failly's insight:

Attention, le 20 février, des changements sut Twiter

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The 16 Most Important Social Media Updates of 2012

The 16 Most Important Social Media Updates of 2012 | Beyond Marketing | Scoop.it
Read about the biggest social media marketing updates from 2012.
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