Beyond Marketing
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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
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Just How Do You Value A Tweet? | Business 2 Community

Just How Do You Value A Tweet? | Business 2 Community | Beyond Marketing | Scoop.it

Twitter is a valuable data source for tapping into the opinions and behaviour of people in real time. As with most high volume unstructured data sources, pulling the signal out of the noise can often represent a significant challenge. Yesterday Twitter introduced new metadata for tweets; with the objective of helping developers pull out the most “valuable” tweets.

The problem is that “value” is highly subjective and will vary on the context within which it is being viewed. Ranking purely on the influence of the author or the sharing of an individual content item is potentially dangerous.

 

Denis Failly's insight:

Interesting question...

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Twitter : tous les tweets ne seront plus visibles à partir du 20 Février !

Twitter : tous les tweets ne seront plus visibles à partir du 20 Février ! | Beyond Marketing | Scoop.it

Twitter va noter de façon algorithmique tous les tweets de ses utilisateurs. Afin de n’afficher sur la Timeline que les tweets que son algorithme jugerait intéressant pour chaque utilisateur.

Par conséquent, tous les tweets ne seraient plus automatiquement visibles sur votre Timeline. Ce qui nous fait bien penser à Facebook et à son Edge Rank.

 

 

Denis Failly's insight:

Attention, le 20 février, des changements sut Twiter

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