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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
Curated by Denis Failly
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Sustainable SEO Methods and Tools that Work in 2014 [Infographic]

Sustainable SEO Methods and Tools that Work in 2014 [Infographic] | Beyond Marketing | Scoop.it
It is getting harder to correctly rank in search engine because Google keeps changing the goal-posts, and now they have released the Google Hummingbird update the search engine is supposed to evolve of its own accord.
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Search Marketing vs Search Manipulation

Search Marketing vs Search Manipulation | Beyond Marketing | Scoop.it

For a long time, search engine optimisation has been seen as a means to manipulate search engines into increasing the visibility of one website over another.

When you consider the term ‘manipulation’, it implies that you are attempting to falsely inflate the perceived value of a website and trick the search engines into placing artificially higher value towards an actually lower-quality website.

There are still lots of people who stand by this perception of what SEO is and, without intending to offend, these same people often talk about link numbers, single key terms that are everything to them and see SEO as smoke and mirrors and intangible to measure. All of these things are incorrect.

 

 

Denis Failly's insight:

- SEO is not about tricking websites

- SEO is about making the most of what you have & identifying what you don’t have

- Removing the blinkers

- SEO is keywords still though?

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The Periodic Table Of SEO Success Factors [Infographic]

Want a neat visual representation of what matters in SEO these days? You got it! Here's Search Engine Land's recently updated 'periodic table' graphic.
Denis Failly's insight:

SEO is Alchemy

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5 Alternative Sources to Cope With Google Analytics Keyword Not Provided

5 Alternative Sources to Cope With Google Analytics Keyword Not Provided | Beyond Marketing | Scoop.it
Sure, you can get paid keyword data (i.e., Google AdWords), but what if you want to know the search terms driving traffic from organic search?
Denis Failly's insight:

Time to adapt to change

 

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Google Penguin Update: The Winners & Losers [Infographic]

Google Penguin Update: The Winners & Losers [Infographic] | Beyond Marketing | Scoop.it
SEO is seemingly getting more complex. The recent Google Penguin update had a few simple changes, but have you made those changes on your own website yet?
Denis Failly's insight:

Adjust and optimize your SEO

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How Your Social Media Efforts Affect Search Ranking [Infographic]

How Your Social Media Efforts Affect Search Ranking [Infographic] | Beyond Marketing | Scoop.it
Understanding the complexity of how your social media efforts affect search ranking is vital for you to know how to use social networking to your advantage.
Denis Failly's insight:

Impact of social media on SEO

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SEO Checklist for 2013 (Infographic)

SEO Checklist for 2013 (Infographic) | Beyond Marketing | Scoop.it
Search Engine Optimisation has changed heavily over the last few years which is why I've created this guide.
Denis Failly's insight:

A good review of SEO

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Dave Rothacker's curator insight, May 22, 2013 8:17 AM

SEO - a subject I always need refreshed on - not to mention how quickly it goes out of date.

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Stay Away From These 5 Dangerous SEO Techniques

Stay Away From These 5 Dangerous SEO Techniques | Beyond Marketing | Scoop.it
Did you wake up one morning just to find out that your website had been de-indexed from Google? Here's 5 Dangerous SEO techniques you should stay away from.
Denis Failly's insight:

The most SEO mistakes

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Ultimate SEO Checklist & Guide For 2013 [Infographic]

Ultimate SEO Checklist & Guide For 2013 [Infographic] | Beyond Marketing | Scoop.it
Optimizing your website for optimum search engine ranking can be daunting. This SEO checklist for 2013 infographic will help you perfect your optimizations.
Denis Failly's insight:

A starter SEO checklist for what search engines consider good SEO in 2013.

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How To Successfully Implement Long Tail SEO [Infographic]

How To Successfully Implement Long Tail SEO [Infographic] | Beyond Marketing | Scoop.it
Competing with more popular websites on keywords is hard. That's why you need to implement long tail SEO tactics to increase your traffic and popularity.
Denis Failly's insight:

Over 70 % of all search queries are for long tail terms...

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Stop Focusing on Rankings, Start Focusing on Conversions

Stop Focusing on Rankings, Start Focusing on Conversions | Beyond Marketing | Scoop.it
If you work in online marketing, no doubt you and your colleagues have been frustrated by Google’s constant changes to its algorithm. Google surely keeps us
Denis Failly's insight:

Focusing on Ranking, SEO (and also Social Media) perhaps has created a smoke screen about the real obejctives of Web marketing actions.

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Why Web Professionals Hate SEOs

Why Web Professionals Hate SEOs | Beyond Marketing | Scoop.it

 

 

Before I even became an SEO I learned to hate SEOs. After all, SEOs would take the beautiful, functional site the designers and developers spent their nights creating and cram it full of footer links, anchor text, H tags, nofollows, and any other piece of code they could think of until the site couldn’t breathe.

Next, SEOs would spend weeks plastering the website’s address anywhere they could; clogging up blogs, forums, and message boards. SEOs would then have their developers try new tricks and tactics to serve secret content and hide text in different places.

 

 

Denis Failly's insight:
SEOs don’t get the big picture ?
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How to Find the Keywords that Work for Your Content Marketing Goals

How to Find the Keywords that Work for Your Content Marketing Goals | Beyond Marketing | Scoop.it
When you do keyword research, you're working to discover the actual words your customers use when they search for information about your content topic. S
Denis Failly's insight:

Take this process one step further.

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Eye Tracking Lessons for SEO and Conversion-Optimized Pages

Eye Tracking Lessons for SEO and Conversion-Optimized Pages | Beyond Marketing | Scoop.it
Denis Failly's insight:

A real question than can be also asked about Ad words

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The Future of SEO and What it Means for Inbound Marketing [SlideShare]

The Future of SEO and What it Means for Inbound Marketing [SlideShare] | Beyond Marketing | Scoop.it
Learn what the future holds for SEO and how its future will affect inbound marketing.
Denis Failly's insight:

What does this mean for marketers ? Read

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An Introduction to Entities in Semantic Search

An introduction to what entities are in semantic search, based upon my presentation as a keynote speaker at the SMX East 2013 conference in NYC.
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The Art of Natural Links [Infographic]

The Art of Natural Links [Infographic] | Beyond Marketing | Scoop.it

Your websites link profile can look two ways to Google: natural or unnatural. Do not get stuck in the pitfalls of an unnatural link profile that can ultimately damage your visibility in the SERPs. Avoid this unnatural path by taking the time to learn the importance and the art of utilizing natural links. Maintain a variety of links and sources in your profile that will give a more natural appearance.

Denis Failly's insight:

All you have to know about Links for your SERP

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Demystifying SEO Elements: Where To Focus To Get Results [Infographic]

Demystifying SEO Elements: Where To Focus To Get Results [Infographic] | Beyond Marketing | Scoop.it
Most people view SEO as a daunting endeavor that they'd do anything to avoid. But as we demystify the SEO elements, we find that it's actually quite fun.
Denis Failly's insight:

SEO in 15 points

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The SEO Pancake's curator insight, June 4, 2013 5:36 AM

SEO can be fun, BitRebels.com is correct, but piecing all the myriad disperate parts together is a time consuming task when starting out.


For the less initiated who might be overwhelmed by searchenginejournal.com's infographic of 200 measurable ranking items to attend to, here's a great Top-Line start.

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Beyond Lead Generation: How to Use Content for ...

Beyond Lead Generation: How to Use Content for ... | Beyond Marketing | Scoop.it
Content marketing is more than just lead generation. Learn how to use content for all stages of your funnel.
Denis Failly's insight:

Great content is for multiple purposes : lead generation, SEO, traffic, nurturing, and retention

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SEO Copywriting – 10 Tips for Writing Content that Ranks in 2013 (Infographic)

SEO Copywriting – 10 Tips for Writing Content that Ranks in 2013 (Infographic) | Beyond Marketing | Scoop.it
Copy is one of the most important aspects of onsite Search Engine Optimization. This infographic gives you10 tips for writing content that ranks in 2013.
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SEO or Content Marketing Agency - Who Should Lead Your Online Marketing?

SEO or Content Marketing Agency - Who Should Lead Your Online Marketing? | Beyond Marketing | Scoop.it

"There are quite a few studies showing that companies publishing more blog postsand more content in general equates to generating more business than those that don’t.

I suppose if you’re starting from scratch, adding any kind of content has the potential to improve a company’s ability to attract people seeking to buy.  Since content creation is one of the biggest obstacles to companies realizing gains with content marketing, it’s no wonder that advice about how to produce articles, blog posts, infographics, white papers, and visual marketing has become so popular."

 

 

Denis Failly's insight:

"When it comes to SEO and content, how do you lead your online marketing efforts? Do SEO and keywords drive your content creation or do you plan content according to stages of tbe customer buying cycle? Do you define content marketing as creating more content or have you created a content strategy ?"

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WTF is SEO?

WTF is SEO? | Beyond Marketing | Scoop.it
Ever had a massive, life-changing epiphany?
Me neither.
However, I’ve slowly reached the conclusion that we’re doing SEO all wrong. Not in the do-real-marketing sense, or the we-need-to-change-the-name sense.
Denis Failly's insight:

SEO is neither a tactic nor a strategy

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Buyer-Driven SEO: Let Buyers Drive Your B2B Keyword Strategy !

Keywords play an essential part in online lead generation and this is one of the first hurdles to overcome before you begin your inbound marketing
Denis Failly's insight:

Various way to comtemplate your Keywords approach

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SEOs: why no love for the infographic?

This is an open letter to the SEO Community.
Denis Failly's insight:

Infographic phenomenom, a real subject of debate today

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SERP Analysis – Dissecting Your SEO Competitors

SERP Analysis – Dissecting Your SEO Competitors | Beyond Marketing | Scoop.it
It’s no secret, and it certainly doesn’t happen by accident, ranking in major search engines has become a science. What used to be a handful of
Denis Failly's insight:
Understanding Your Competitive Landscape
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