Beyond Marketing
Follow
Find tag "SCRM"
9.4K views | +0 today
Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
Curated by Denis Failly
Your new post is loading...
Your new post is loading...
Scooped by Denis Failly
Scoop.it!

Why Social CRM for Small Businesses? | Social Media Today

Why Social CRM for Small Businesses? | Social Media Today | Beyond Marketing | Scoop.it
Social CRM is shorthand for ‘Social Customer Relationship Management’, and it is much more than just a social media marketing buzzword. The numbers prove its worth.
Denis Failly's insight:

Social CRM : to develop the customer-company connection into an intimate and efficient relationship through social media.

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

Social Business : créer de la valeur dans la relation client

Social Business : créer de la valeur dans la relation client | Beyond Marketing | Scoop.it

"...une étude IBM intitulée : the business of social business expliquant la valeur ajoutée pour les organisations qui deviennent plus sociales et comment la stratégie de présence sur les médias sociaux peut aussi avoir des impacts en interne. Au final, comment s’organiser pour tirer profit des interactions avec les parties prenantes externes et optimiser cette relation. Voyons les principaux points de cette étude..."

 

 

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

Traditionnal CRM vs Social CRM [infographic]

Traditionnal CRM vs Social CRM [infographic] | Beyond Marketing | Scoop.it
more...
No comment yet.
Rescooped by Denis Failly from RelationClients
Scoop.it!

Le Social CRM concrètement… Quoi ? Comment ? Ou ?

Le Social CRM concrètement… Quoi ? Comment ? Ou ? | Beyond Marketing | Scoop.it

Très souvent on lit sur des blogs (celui-ci compris) que les médias sociaux rapprochent les clients des sociétés, qu'ils favorisent les relations clients...


Via Isabelle Clément
more...
No comment yet.