Beyond Marketing
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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
Curated by Denis Failly
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Cinq grandes tendances de la consommation digitale : défis et opportunités pour les distributeurs

Cinq grandes tendances de la consommation digitale : défis et opportunités pour les distributeurs | Beyond Marketing | Scoop.it

Nous revenons sur la synthère présentée par le cabinet McKinsey & Company sur le consommateur digital :
 

Tendance N°1 : Le 2ème big bang du e-commerce

Tendance N°2 : La migration mobile

Tendance N°3 : L’avènement du multicanal

Tendance N°4 : Un iConsommateur de plus en plus social

Tendance N°5 : Big Data, un gisement à exploiter


Via Jerome Chasques, Matthieu Dufour
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The ROI from marketing to Existing Online Customers

"Online retailers spend nearly 80% of their digital marketing budgets acquiring shoppers (new visitors), but does this focus make sense? To find out, Adobe Digital Index analyzed 33 billion visits to 180 online retail website in Europe and the United States from April 2011 to June 2012. Our data indicates retailers should shift spend to returning and repeat purchasers, two existing customer segments that drive a disproportionately high share of revenue, exhibit higher conversion rates, and really step up in the Christmas holiday season and tough economic times. Migrating just 1% of shoppers to returning purchasers could generate as much as $39 million in additional revenue per retailer.;;"

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