Beyond Marketing
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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
Curated by Denis Failly
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The 3 Goals For Your Content Marketing

The 3 Goals For Your Content Marketing | Beyond Marketing | Scoop.it
What are the main goals for your content marketing? Reach, engage and convert new customers or stop calling what you're doing content marketing!
Denis Failly's insight:

Reach. Engagement. Conversion.

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Tracking Social Media Marketing Progress

Tracking Social Media Marketing Progress | Beyond Marketing | Scoop.it
The number of “likes” on your Facebook page and the amount of followers on your Twitter account are not the only determiners of the efficacy of your social media marketing campaign.
Denis Failly's insight:

mnemonic way : R.E.C (Rec ,Engagement, Conversion)

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