Moving from Retargeting to Pretargeting | Beyond Marketing | Scoop.it

Publishers were loving the boost in revenue from programmatic advertising, which basically uses up what would otherwise be remnant (very low value) inventory at a premium rate. But now they are a little scared that the furore over third-party data is going to turn this type of programmatic marketing into problematic marketing.

Retailers were loving the way they could hassle the hell out of would-be customers who had left an abandoned basket, and could now be chased around the web by adverts that reminded you of the skinny jeans you almost bought.

Publishers were loving the boost in revenue from programmatic advertising, which basically uses up what would otherwise be remnant (very low value) inventory at a premium rate. But now they are a little scared that the furore over third-party data is going to turn this type of programmatic marketing into problematic marketing.

Retailers were loving the way they could hassle the hell out of would-be customers who had left an abandoned basket, and could now be chased around the web by adverts that reminded you of the skinny jeans you almost bought.


Read more at http://www.business2community.com/strategy/moving-retargeting-pretargeting-0646133#Zic7iOAMzQqzFccw.99