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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
Curated by Denis Failly
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4 Outbound Prospecting Metrics You Should Know [New Research]

4 Outbound Prospecting Metrics You Should Know [New Research] | Beyond Marketing | Scoop.it

If my Outbound Prospectors target 1000 accounts this quarter, how many opportunities will they put into the Sales Organization's pipeline?

Denis Failly's insight:

For the entire story, download the full report

http://blog.bridgegroupinc.com/outbound-index/tabid/310572/Default.aspx

 

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Inbound vs. Outbound Lead Generation, The Differences and Similarities

Although you may feel that the marketing world is entirely focused on inbound right now, there is a place for both inbound and outbound lead generation in your marketing mix.

The first step to determining which approach is right for you is understanding them. So, here is an introduction to both inbound and outbound lead generation with specific attention paid to how they differ and how they are similar.

Denis Failly's insight:

In reality, both outbound and inbound lead generation strategies can probably produce results for your business and, if you can afford it, we recommend utilising both. Inbound lead generation is long term play that has the potential to bring in leads at lower cost per lead. Meanwhile, outbound lead generation, if planned correctly, can produce a welcome spike in opportunities.

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