I had the opportunity to read this book during a long flight to the West Coast, written by Rolf Jensen and Mika Aaltonen and published by McGraw-Hill I was expecting a futuristic perspective on how our society will evolve, this book delivered much more.

The authors build their business case for predicting the future by reviewing the past and our existing economic conditions and comparing them to emerging markets (East). They do this convincingly, creating 3 clear, distinct and interconnected scenarios: