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Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
Curated by Denis Failly
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Welcome To The Future: Three Must-Do’s For The Modern Marketer

Welcome To The Future: Three Must-Do’s For The Modern Marketer | Beyond Marketing | Scoop.it

In a recent post,I urged CEOs to view marketing as a strategic partner, the glue that binds the different parts of an organization together to deliver a consistent, cross-channel consumer experience

 

 

Denis Failly's insight:

"marketing must become a force for visualizing and evangelizing the future."

 
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Exploring the Fifth and Sixth P of Marketing

Exploring the Fifth and Sixth P of Marketing | Beyond Marketing | Scoop.it

For years I’ve written about how the 4 Ps of Marketing, Product, Place, Pricing, and Promotion represented a dated perspective of customers and markets. In an era of connected consumerism, one could argue the merits of any of “Ps” and whether or not they’re still relevant. I suppose that’s a debate for another time. Instead, I’d like to introduce of two additional Ps that will propel a decades old concept and modernize it for a social economy.

Truth be told, there are many words that can find their way into this discussion. I’m sure we can find words that begin with the same consonant. But we now live in an era where customers are more connected, informed, and empowered, and as a result, their expectations amplify and modify. To adapt, new pillars are needed whether or not they start with the letter P. Rather than run through the dictionary, I would like to share two words that I believe are more important than ever before—people and purpose

Denis Failly's insight:

People and Purpose as 5th and 6th "P" of Marketing mix

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