Big Data, Little Data: A Customer Experience Opportunity Waiting to Happen | Beyond Marketing | Scoop.it

According to Wikipedia, Big Data is a collection of data so large and complex it becomes difficult to process…  However, many companies embrace a different concept of Big Data. While the collection of data is broad, based on a large amount of information and customer feedback, these companies are able to filter through it to understand general customer behavior and trends. 

Just this week RetailWire, a daily online publication, posed a question about Big Data versus Little Data.  A term not quite as well known, Little Data is a collection of information on an individual or smaller group of customers.