Beyond Marketing
10.5K views | +0 today
Follow
Beyond Marketing
Problematic, tools, news, in marketing and beyond to develop ecosystemic vision; are included Inbound Marketing, Content Marketing, Social Media...
Curated by Denis Failly
Your new post is loading...
Your new post is loading...
Scooped by Denis Failly
Scoop.it!

Prove Your Worth:10 KPIs for Marketers

Prove Your Worth:10 KPIs for Marketers | Beyond Marketing | Scoop.it

What numbers do you give executives to prove your marketing's value?

Denis Failly's insight:

Here are 10 KPIs that every marketer should be measuring:

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

Six ways you can fail at data driven marketing

You’ve heard the buzzword, and you probably think you’re doing data driven marketing as we speak. But the reality of the situation is that most marketers aren’t actually data driven.

Taking Peter Drucker’s “What gets measured, gets managed” at face value is dangerous. Mere measurement isn’t actually enough. Data driven marketers measure for the right reasons.

And so, with that in mind, here are six reasons you (might) fail at data driven marketing.

 

 

Denis Failly's insight:

The secret to success with big data doesn’t lie in your KPIs. It lies in hidden correlations and careful testing. It’s about understanding exactly what influences your KPIs and why

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

How to Incorporate Key Performance Indicators Into Your Video Marketing

How to Incorporate Key Performance Indicators Into Your Video Marketing | Beyond Marketing | Scoop.it
Learn how to determine the success of your video content using Key Performance Indicators (KPIs) so you can increase engagement and produce more content that your audience actually wants.
Denis Failly's insight:

Some Tips to assess video performances.

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

Measure What’s Important, Not What’s Convenient

Business owners and their marketingteams are holding themselves back from success. That’s right; it’s them and no one else. That’s because they’re holding fast to easy-to-obtain convenience metrics. So what is a convenience metric? It’s a number that “conveniently” grows and gives the appearance of a successful campaign. On social platforms, convenience metrics are things like number of followers or fans and post likes. Sure, these metrics can give us an idea if our content is share-able or popular, but it doesn’t paint the entire picture of your social success. After all, why is your business on social? To show how much people like your photos? Probably not.

 

 

Denis Failly's insight:

A tutorial video you uploaded to YouTube got 60,000 views in a week. Great, right? Well, not necessarily. How many of these views resulted in a visit to your website? Of these visits, how many performed an action, whether it was filling out a lead form or purchasing your software? Of the people who purchased, how many shared their purchase with friends or wrote a recommendation/review? These are all much more telling metrics than your 60,000 views. And chances are, the numbers that answer these questions are much, much smaller.

  
more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

Enterprise Inbound Marketing Process: KPIs and Analytics

Enterprise Inbound Marketing Process: KPIs and Analytics | Beyond Marketing | Scoop.it
Enterprise inbound marketing is all about data. How do you identify KPIs, track them and report them in order to prove effectiveness?
Denis Failly's insight:

KPI and Analytics the crux to  prove the effectiveness of your marketing job and become a profit center for your company

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

8 Key Performance Indicators for Content Marketing Measurement

8 Key Performance Indicators for Content Marketing Measurement | Beyond Marketing | Scoop.it
Web analytics and KPIs have come a long way since marketers were measuring "hits" on a site. Here are 8 KPIs your content marketing measurement should include.
Denis Failly's insight:

- Reach

- Engagment

- Sentiment

3 axes of KPI detailed in this post

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

Social KPI Goals Worksheet for ROI-Focused Marketers

Social KPI Goals Worksheet for ROI-Focused Marketers | Beyond Marketing | Scoop.it
At the SES ClickZ social analytics training in Chicago last week, we asked the audience to raise hands if their companies are active in social. Nearly everyone in the room responded in the affirmative.
more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

Marketing Analytics: 6 simple steps for interpreting your data

Marketing Analytics: 6 simple steps for interpreting your data | Beyond Marketing | Scoop.it
You’ve finally set up tracking on your site and have gathered weeks of information. You are now staring at your data saying, “Now what?
more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

5 Inbound Marketing Key Performance Indicators You Can’t Ignore

5 Inbound Marketing Key Performance Indicators You Can’t Ignore | Beyond Marketing | Scoop.it

Many businesses use a scorecard containing their key performance indicators (KPIs), metrics that present a concise snapshot of how the business is performing. Most businesses track revenue and gross margin or gross profit by month, by quarter, and year-to-date, with a comparison to year ago or plan. If you sell a physical product you probably track orders and shipments, product quality and labor efficiency, and hopefully some measures of customer service like orders shipped on-time or complete.

Many businesses use a scorecard containing their key performance indicators (KPIs), metrics that present a concise snapshot of how the business is performing. Most businesses track revenue and gross margin or gross profit by month, by quarter, and year-to-date, with a comparison to year ago or plan. If you sell a physical product you probably track orders and shipments, product quality and labor efficiency, and hopefully some measures of customer service like orders shipped on-time or complete.
Read more at http://www.business2community.com/marketing/5-inbound-marketing-key-performance-indicators-you-cant-ignore-0537803#lJhMSW8QVvCq5Ide.99
Denis Failly's insight:

"One of the things I love most about Inbound Marketing is that it lends itself to creation of an Inbound scorecard of KPIs that tie directly back to business goals, and give the ability to quickly evaluate performance and make instant adjustments to strategies and tactics"

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

The Importance of KPIs in Measuring Sales Success

The Importance of KPIs in Measuring Sales Success | Beyond Marketing | Scoop.it
As sales leaders, how do you create leading indicators, tracking the behaviors required today for sales tomorrow? The answer: KPIs.
Denis Failly's insight:

Focus on your actual sales is necessary but not sufficient; think about sales forecast and probability of closing occurence

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

Feeling Overwhelmed? Too many KPI’s? 9 Ways to Simplify Your Social ROI

As B2B Marketers, particularly in medium and large organizations, many of us are guilty on focusing on far too many KPI’s. We get bogged down bu complicated reporting mechanisms and meaningless metrics. All in the name if measuring ROI. Don’t get me wrong – ROI is critical and you absolutely must monitor and measure it. But if it takes away from the real, tangible goals and objectives that make any sense at all from an overall business perspective, then you may be over thinking the matter.

It doesn’t have to be so hard and so complicated. You do not need to feel overwhelmed. You need to keep in mind and remember why you are doing what you are doing.

 

 

Denis Failly's insight:

To see more clear in your Social Media ROI building

 

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

Changing the Rules for ROI

Changing the Rules for ROI | Beyond Marketing | Scoop.it
Social media challenges long held traditions about ROI from online media. Here are 5 ways to measure social media ROI that you may be missing.
Denis Failly's insight:

"... measuring direct sales from social media alone, while seemingly expedient, can be a false ROI indicator. A broader, more inclusive approach to social media measurement will uncover dimensions of ROI that may have previously been ignored. Here are a few additional ways to measure social media ROI that may add dimension to your current calculations:"

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

15 Metrics Every Marketing Manager Should Be Tracking

15 Metrics Every Marketing Manager Should Be Tracking | Beyond Marketing | Scoop.it

"A marketer who is skilled at using data -- whether you're entry-level or a CMO -- is a powerful force. Having data at your side will help you make smart decisions, suggest fast changes when necessary, and find opportunities for different marketing channels and teams to work together. Who doesn't want that?

Take a look at the marketing metrics you should be tracking, but many marketer aren't..."

Denis Failly's insight:

Various field of metrics

- Goal Setting and Progress Tracking
- Channel Effectiveness
- Content Effectiveness
- Marketing Qualified Leads

more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

Faut-il renverser la dictature des chiffres ?

Faut-il renverser la dictature des chiffres ? | Beyond Marketing | Scoop.it
L’idée de placer les chiffres au cœur de la prise de décision est séduisante car basée sur le postulat « les chiffres ne mentent pas ».
more...
No comment yet.
Scooped by Denis Failly
Scoop.it!

Benchmarkez vos KPI, une infographie de So'xpert

Benchmarkez vos KPI, une infographie de So'xpert | Beyond Marketing | Scoop.it

- KPI Consommateur

- KPI Client

- KPI Lead Generation

- KPI Multicanal

- KPI Email

- KPI Social

- KPI Web

- ROI Marketing

- KPI Budget

- KPI Analytics

 

more...
No comment yet.